Examination Structure – Unit 8: Business Development
Executive Summary
The Business Idea (8.1)(28 marks) 1. An analysis of the outcomes of your primary and secondary research (include data and findings as Appendix 1) 2. Reasons for your choice of business 3. Reasons for rejecting other business ideas 4. Reasons for choice of either sole trader or partnership 5. Aims and objectives of your business 6. Likely competitors for the product or service 7. The marketing mix and strategies for your business 8. Any additional market analysis and evaluation to further justify the development of your business.
Resource and Quality Issues (8.2) (14 marks) 9. The quantity to be produced or the level of service
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Forecast profit and loss for year one and year three
Analysis of gross profit years 1-3 (explain changes) (e.g sales revenue against cost of sales)
Analysis of net profit years 1-3 explain changes e.g (expenses) 20. Break-even forecast for year one
Explain how it was calculated analysis of break-even output and break even revenue
Extra work – identify margin of safety (predicted sales volume (minus) break-even) 21. An explanation of the likely changes (legal, economic, political, technical and environmental) and their impact onthe finance of the business, that will take place over three years.
Feasibility and Evaluation(21 marks) 22. Projection of the business position by the end of year three
Analysis of changes in sales revenue (base this on economic factors)
Analysis of changes in payments (base this on economic factors e.g utility bills, minimum wages rises, stock linked to sales.
Analysis of net cash flow, opening and closing balance
23. ‘What-if’ scenarios through the consideration of cash flow, profitability and liquidity 24. An evaluation of a SWOT analysis of your chosen business 25. Calculation of key ratios, analysis and evaluation over three years
1. Using the historical data as a guide, construct a pro forma (forecasted) profit and loss statement
The goal is to generate an income of $40,000 per year, starting sometime in the second year of operation, as wells as profit that is at least 2% of sales.
* If we surmise that the company’s specialist’s predictions of 4% on market growth along with renewing current and or adding more customer contracts then the profits should be as follows:
II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to
1. Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response.
· The results of the study, the interpretation of the data by the authors and any conclusions they include at the end of the article.
I. You must have an in-depth explanation of how these could achieve the aims and objectives of your business proposal.
d) What additional information would you like before making a decision about adding these new products?
1. What factors contribute to the rapid pace of change in business? Is the pace likely to accelerate or decrease over the next decade? Why?
Change in revenue criteria increased both sales and cost of sales by $ 28 Million. The profit margin was decreased from 1.55% to
1.What are the major business propositions for Woodmere and HomeHelp to consider in evaluating this proposal?
Question 2: Describe the methods for marketing planning, including business portfolio analysis, the Boston Consulting Group market
6. You have been asked to develop a product for sale throughout the ASEAN region. What are the criteria you would apply in the
1) Invest heavily in market research section in order to create market-driven products and services.
Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed?