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Aol's Balance Sheet

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AOL was able to beat out Prodigy and CompuServe because of the amount of marketing that AOL used to gain customers. AOL was famous for blanketing college campuses, book stores and random people by buying mailing list shipping out free CD’s that gave customer a free trial period to try AOL and then successfully converting those customers to paying customer. Because of the unprecedented amount of CD’s they gave to potential customers via the mail, as well as being available in public places, providing access to a carrier that was previously only available if the customer actually went to the effort to acquire a disc for access. They also invested in their network to increase modem capacity, had low prices, an extraordinary marketing campaign, …show more content…

The outcome is either a net income or net loss. This net income or loss is the extra money the company gained or lost during it’s fiscal year which cannot be seen in the balance sheet unless income statement is prepared. You will find Net income or loss from income statement exists in the equity section of the balance sheet.

The Balance Sheet give investors an idea what the company owns, and owes, as well as the amount invested by shareholders. The Balance Sheet also provides a glimpse of the company's assets, liabilities and shareholders' equity at a specific point in time. The Balance Sheet helps to give us the financial status of the company. (Investopedia 2016)

The main purpose of the cash flow statement is to show the entrance and exit of cash, and whether the cash gained as a result of the company's operations activities, investing or financing activities. A cash flow statement of a healthy company would show that the density of cash entrance comes from its operating activities. The net entrance or exist of cash should be equal to the difference between beginning and ending balance of cash that appears in the balance sheet

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