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Antiques Roads Show Research Paper

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Antiques Roadshow is a television (TV) show where appraisers travel to different areas across the US and appraise and discuss objects that different people bring. The discussion of the object usually digresses into a broader history surrounding the object. Also, the owners of the object explain the importance of the object themselves. For example, brought an Olympic Men’s Basketball gold medal from the 1936 Berlin Olympics, but the significance of the metal to him was that it was his fathers. Truthfully, anyone could go onto Antiques Roadshow because everyone has an object sitting around his or her house with sentimental value that can be brought into the broader context the time period or industry that it is from. That is why; I will …show more content…

The relationship between beer and baseball peaked on June 4th 1974 during a Cleveland Indians game. The promotion of the night was ten-cent beer night. A person who attended the game that night could have twelve fluid ounces of beer (a normal serving) for 10 cents. One purchase had a limit of six beers, but a spectator could have an unlimited amount of purchases. By the end of the game, the crowd had become extremely rowdy and began have incidents on the field. Many of theses incidents were at first relatively harmless because they were just crowd heckles, but the incidents escalated to a riot by the end of the night. By the 9th inning, large amounts of fans ran onto the field and attempted to attack the opposing team, the Texas Rangers. The rioting was so bad that Indians players attacked fans in order to protect Ranger players. Back during the inception of the National League, none of the original owners would have ever thought beer would become so important that it is the only way to get fans to come out to the game. The distribution of beer at baseball games became embedded in the culture of the ballpark because selling beer was profitable for the teams and the marketing campaigns of Brewing …show more content…

After the brief moment of sobriety in American history called prohibition, beer companies reached out to MLB franchises asking to endorse their teams. Many of these brewing companies were regional. The New York Mets, for example, went into an advertising partnership with the regional Knickerbocker beer. The introduction of beer endorsements paved the way for advertisements in every nook and cranny of the ballpark. During the prohibition era, MLB teams began to have their games broadcasted over radio, but after the 21st amendment was created, baseball broadcasters began to have their beer endorsements advertise on their broadcast. Furthermore, brewing companies used TV to broadcast advertisements once baseball teams began a widespread use of it. Many brewing companies even used former players to advertise. A Miller Lite commercial used retired players like Boog Powell to advertise their brand. Thus, once prohibition was over brewing companies began an aggressive advertising campaign across the MLB. In addition, some brewing companies cut out the middleman and bought teams themselves. There is a long history of brewing company owned baseball teams. The creator of the AA and owner of the St. Louis Browns, Chris Von Der Are, owned

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