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Annotated Bibliography On Popular Culture

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Annotated Bibliography Stereotypes in media Miller, S. D. (1997). The Reunion of History and Popular Culture: Japan "Come Out" on TV. Journal Of Popular Culture, 31(2), 161-175. This article discusses how on japanesse T.V. today homosexuals are presented as very much a part of the culture but this would not have been possible if it wasn’t for a In the fall of 1993, a ten-hour Japanese television drama entitled Dõsõkai all known as Reunion in English came on once a week the show seemed to be about a Japanese gay lifestyle this really has not been talked about in the Japanese media until lately even so Reunion was a show that depicted the reality of the culture for homosexuals this included bars, bathhouses, cruising spots, magazines, comics, …show more content…

The show still brings up thing that we deal with today such as gender equality in the workplace as far as pays goes, a couple of years ago President Obama talked about equal pay for women in his State of the Union address by saying, "It is time to do away with workplace policies that belong in a Mad Men episode." Mad men have really been a show about seeing changes from 1960-1968 and how American culture changed through this time. People used to say they didn’t own a television now people wonder if movies and books can even compete with what we get on …show more content…

An example is Jeff Gordon Pepsi Max commercial where he takes an unassuming passenger on test drive while he is in a costume. This commercial never would have happened if Pepsi would have submitted the ad to add testing, Pepsi is not the only major add to not put an advertisement in pretesting others include Allstate’s “Mayhem” and Old Spice’s “The Man Your Man Could Smell Like.” More and more marketers are staring to go with their gut feeling instead of testing, pretesting is an old way of thinking that has got to go in this new market. The only thing copy testing does is make you think you are playing it smart and safe but this is a new culture of kids and adult to market to thing do not work the same

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