Ann Vail's

6. Although you are basically satisfied with the analysis thus far, you are concerned about the

You have asked for a unique approach to this project. We at Talking Quick Consultants are pleased you have chosen our firm and we are happy to provide the following feedback and observations from a “customer” perspective as requested. Our team took the time to visit one each of the requested fast food establishments, Moe’s Southwest Grill (a Focus Brands group establishment) and Panera Bread Company. For each one we have provided a Part I and a Part II breakdown of our observations. To get us started the explanation of the observation criteria is explained as follows:

Asking consumers for their opinions through surveys or conversations in the store is honest feedback for the business

2. Choose one of the research questions from above and consider it in more detail. Based upon the question, what would be a reasonable hypothesis?

In developing surveys and questionnaires, it is important for researchers to determine the best method of delivering the questionnaire to participants. Researchers have several methods available, such as face-to-face interviews, electronic mailing of a questionnaire or telephone interviews survey (Cooper & Schindler, 2011). Each of these delivery methods has positive and negative aspects. For instance, although delivery by mail or telephone questionnaires are the popular methods of data collection, both methods provide similar advantages, including access to a variety of participants, lower costs with collecting data, and an increase in

Try to avoid written survey. Beckwith says that people are more convenient to talk than to write, so it is better to have a survey by phone or a personal interview. This way, a company can reveal more information from the clients.

The researcher wishes to test hypotheses about the population means for the two variables under consideration using the sample data.

Questionnaires can be used to find out whether customers' expectations are being met by current products or services.

Second, I would like you to create an evaluating system. It is critical that we know how we are doing from another perspective. Customers may be satisfied with our services, but others might not.

I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to investigate the attitudes toward western fast food restaurants in Xi 'an city. Among most western restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the market survey.

The questionnaire will be distributed to the staff in the company itself and also to the customer who have an experienced using the company services.

Interviewing individual in large customer base will be a daunting task. It may not be cost effective. To cover a large customer base from the target market segment, we can use surveying techniques. We need to prepare list of effective questionnaires. Questionnaires must include open questions as well as close questions. Product Manager prepares this questionnaires with the help of appropriate functionaries. Then we have to find a way to send this questionnaires to target customers. We can use internet to do survey. We can use a popular magazine targeted for

RCB conducting customer satisfaction survey on very large scale by online review sites and blogs, explosive growth in social media. Conducting customer satisfaction survey is very major task and necessary exercise for customer satisfaction. That is why RCB conducting customer satisfaction survey. Survey of customer’s satisfaction can be done by various methods by preparing questionnaires, online mode, or by placing suggestion box at place of work. But RCB for this survey to make it effective and accepted, RCB sent out questionnaire annually to the customers. RCB choose this ongoing method to made improvement according to the information received by customers’ feedback. The main motive of RCB to conduct this customer satisfaction survey is to learn from the customers. The feedback given by the customers to RCB help them to know the customers insight what exactly the customers think about their offerings, customer service and employees working in the company. RCB also come to what customer value the most things in fast food restaurant. RCB chooses online mode to conduct the customer satisfaction survey. To participate in RCB customer satisfaction survey customer need the receipt of RCB restaurant, PC, Laptop or smart phone with internet access and customer know about Basic English. Customer need to do the following things-

Instrumentation: The survey will be designed in an English version to ensure that all of the customers can read and understand the questionnaires (Bryman & Bell, 2015). The content of the survey will be divided in four different parts. Part 1 will measure consumers’ assessments of the restaurant environment as well as the atmospherics. It covers ten characteristics which reflect the dimensions of restaurant atmospherics. Additionally, these characteristics will be termed as ‘statements’ that reflect participants’ interpretations of the environment as well as the atmospherics. Then, there will be a five-point Likert measure ranging from 1 (strongly-disagree) to 5 (strongly-agree) to be selected as their responses. Part 2 would be four questions that will measure the consumers’ dining satisfaction level. The survey questions would be; how satisfied are you with the spatial layout of the restaurant?, how satisfied are you with the ambience settings of the restaurant?, how satisfied are you with the service provided in this restaurant, and how satisfied are you with the overall dining experience in this restaurant?. There will be a five-point Likert scale ranging from 1 (very-dissatisfied) to 5 (very-satisfied) to be selected as their responses. Part 3 will be three questions which will measure the consumers’ behavioural intensions. The sample questions would be, how likely will your recommend this restaurant to other people?, how likely will you spend more next time?, and how

Questionnaires are essential in survey research. All surveys must contain some sort of questionnaire. This mechanism or surveying makes sure all participants are asked the same questions, making the results more comparable. There are three types of questions that can be asked in a questionnaire. The first type is an open-ended question. Using this form, the respondent can answer using their own words. This allows for more depth in the data being collected. The second type of question is a closed-ended question. The respondent must choose from a list of answers, this allows for more efficient interpretation of the data. The final type of question is a scaled-response question. Under this style the respondent usually ranks items on a given scale, such as a scale from one to ten. In this case, Olive Garden will choose five questions to place on their questionnaire, along with deciding how to target the survey to the right customers.