Angsana Ihuru, Maldives, Managed by Banyan Tree Group

In Bangkok, Thailand, a group of financial investors invested in a hotel called The Regency Grand Hotel. This hotel is the most cherished hotel in town, where the employees and guests enjoy spending time at this five-star hotel. This place hosts approximate 700 employees that give fantastic benefits, year-end bonuses and ensures job security.

Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.

This marketing research project is developed to benefit the future development of Aulani, a Disney Resort and Spa, especially focus on green marketing perspective. In this project, the format of marketing plan is followed and it has four main parts. First, a general business description is given, having an overview of Aulani. Second, the internal business environment of Aulani is analyzed, from both fundamental principal of marketing perspective and green marketing perspective. Following is the analysis of Aulani’s external business environment, which can be divided into two parts, general environment and competitor analysis. Finally, SWOT analysis is withdrawn to conclude the previous analysis and two marketing strategies

The course, examines the economical, social, political, and environmental aspects of Tourism. Students develop specialised business skills and they will have the chance to focus their studies on administrating tourism businesses, transportation, and the framework where the businesses operate (legal, political and human resources framework).

The availability of budget, experts, employee’s facilities from the ministry of tourism guarantee operational feasibility for this project. According to (Factors affecting marketing in travel and tourism). “In many cases government-run tourism boards are the sole source of funding for a travel and tourism marketing campaign”. Moreover, the government support for the

Premier Inn is the name of a British Budget Hotel chain running the largest hotel brand in the United Kingdom. Hotel chain is running 690 hotels with more than 50,000 rooms built in different countries. The hotel chain listed in London Stock Exchange in 1987 with brand name of “Whitebread” and started trading of its services under the chain of “Travel Inn” in order to compete with travellodges. Business operation of Premier Inn is not only limited to city centers but also covering suburbs and airports locations Hotel chain is following the expansion and acquisition policies since the time of its inception and acquired hotel chain named as Premier Lodge in 2004 (Whitebread, 2013). This acquisition increased the number of hotels and the profit as well. Premier Lodge was running with 141 hotels and contributed 70% of the total profit of “Whitebread”. Target market of the hotel chain is not only the leisure visitors and families but also the world business class seeking countless business and travel facilities. Award winning business services, comfortable sleep on king size beds and delicious breakfast are further adding value for the hotel chain while elevating the status of Premier Inn to be the first choice of families and business class to take their stay decisions at Premier Inn. The ambitious and high paced profitable progress of the Hotel chain is opening new ways of expansion and development. The hotel chain is therefore, planning to increase around 45% i.e. 75,000 rooms

Presented exhibits determine four main segments of the cruise tourism market – contemporary, premium, luxury and destinations. The pattern of market segmentation in this market can be described as clustered preferences based on the natural market segments which will be discussed. It is important to note that major players in the industry develop several brands allowing them to cater to the different segments.

As mentioned earlier in Chapter 1, China Lodging Group is a multi-brand hotel group which as per now manages seven hotels with each having a specific target of customers. These Hotels are Hi Inn, Han Ting Hotel, Elan Hotel, Star-way Hotel, JI Hotel, Manxin Hotel, and Joya Hotel. Its mission statement is to create great brands of hotels that guests love. The group predicts to be owning over a quarter of the hotel market share in the next five years to come. The two major objectives that the company has set for the next five years to ensure that they attain their goal is to build one large five-star hotel in the heart of China Capital’s serene outskirts and to ensure that they hire enough

At last, the ecological element is also important when investigating the business environment and the CSR has gradually ended up coordinated in numerous associations' business goals. For a hotel industry to be socially, dependable it must finish numerous approaches, for example, submitting to the energy consumption laws, lessening carbon footprint, and connecting with the local community. Then again, the natural disaster has turned out to be incessant. Subsequently, numerous destination spots are intensely influenced and sustainable tourism must be practiced to save natural resources (Levonsky & Conley, 2004).

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

| Yes – The only resort targeting the luxury premium market then, its differentiating “Banyan Tree experience” leads consumers to choose BT over its rivals.

By the information given in the case study, it can be inferred that Guam started well as a tourist spot and occupied and gradually became a star. It had started well with good market share and relative market share. Over the years, other places have started rising as tourist spots and the popularity of Guam has been decreasing. Now it is in a situation such that the industry has a high growth rate but the relative market share of Guam is low. Guam is a question mark with respect to BCG matrix. Its relative market share is low on which puts it in the question mark area. It can regain its market share by adding more tourist attractions like events and other forms of entertainment which Guam lacks.

Banyan Tree Holdings Limited (BTH) is a leading international manager and developer of premium resorts, hotels and spas in the Asia Pacific region, with close to 30 resorts and hotels, over 60 spas and 80 galleries; as well as three golf courses. Of which they still manages and own interests in niche resorts and hotels. Each resort typically has 50 to 100 rooms and commands room rates at high end of each property market.

In addition, with Singapore being a well-established hub for various sectors such as the finance and medicine, business travel in Asia has seen an increase by 20% compared to 2009 (Channel News Asia, 2010). With a rebound in Asian business travel, hotel occupancy in July hit a high of 90% an increase of 10.2% from 2009 and hotel room revenue grew 37.2% (The Business Times, 2010). Being the “Best Business Hotel in the World, Asia-Pacific and Singapore” as awarded by Business Traveller (Shangri-La, 2010), the surge in business travels is definitely advantageous to Shangri-La.

Established in early 1994 by Ho Kwon Ping & his wife Clarie Chang Operate in the boutique resort, residences and spa industry and provide naturally-luxurious, ecological, culture-sensitive experiences. Manage 25 resorts and hotels, 68 spas, 65 retail galleries, and two golf courses in 55locations in 23countries Rewarded: