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Andy Warhol : Mass Media And Mechanism

Decent Essays

Andy Warhol, an American pop-artist in the twentieth century, exposes popular culture through his mechanistic art, undermining the benefits of technology in society. Through repetition and technique, Warhol strips disaster scenes, objects, and people of meaning leaving the viewer with just an image, the obvious. Warhol’s admiration for simplicity and efficiency is depicted through his obsession with machinery. The “machine” can be directly translated to silkscreen (the method of which Warhol produces art) and to the concept technology, mass production, and factories, all which make products more easily accessible. While expressing Warhol’s love for the machine, he underlies the imperative consequences mass media and machinery have on society: desensitization. This notion is intellectualized through Warhol’s canvases: Campbell’s Soup, Saturday Disaster and Marilyn Monroe Diptych.
Pop art is an art movement that started primarily in London, England in the 1950’s, eventually making its way over to the United States. Artists that contributed to the art movement in the U.S. included Roy Lichtenstein and Andy Warhol. They became known for producing works that were derived from other, already well known objects to the general public, or from popular photographs found in mass media. Pop art is a unique movement due to it’s ability to depict art in ways that connect the to mass public. It challenges the boundaries involving hierarchy of culture through illuminating the mundane aspects of everyday life. Pop artists embraced the post World War II era, choosing manufacturing and media as their primary suspects in a seemingly capitalist market (Wolf). Many pop-artists had previous experience within commercial art, such as Andy Warhol who began his career as a magazine illustrator and graphic designer (Wolf). This provided Warhol with an expertise in mass media before he even began to create his most iconic works, using the pop art movement as inspiration.
Warhol is most famous for his use of repetition paired with bright, unrealistic colors. Despite his usage of many subjects ranging from grocery store items, to silkscreens of newspaper disasters, and celebrities, the most common theme is their inspiration within mass

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