preview

Andrea Lunsford's Rhetorical Analysis: Winter Park

Better Essays

Nikita Patel Professor: Littler English 140-6 26 September 2014 Rhetorical Analysis Paper 1 Draft 2 Everyone wants to live the American dream, the notion that anyone, regardless of where they were born or what class they were born into, can achieve their own version of prosperity in a community where upward mobility is feasible for all individuals (Investopedia). There are many ways to argue a case logos, pathos and ethos and the art of the rhetorical analysis provides a constructive and persuasive outline to an argument. When looking at the brochure of Winter Park, Florida it is vital to know what argument the author is trying to make. To Illustrate, a Rhetorical Analysis as Andrea Lunsford describes is “a close reading of a text to find how …show more content…

For instance, when looking at the brochure of Winter Park they had a specific audience in mind; they targeted young to middle- aged wealthy adults to move to Winter Park, Florida by portraying that you can live the American Dream if you move to Winter Park. Subsequently they did that by presenting images of young adults from shopping on Park Ave and to kayaking on Lake Virginia. In all honesty, one could tell they want wealthy individuals living in Winter Park because at the end of the brochure it says that the median family income is $12,000 a month, which comes about to $144,000 a year. In addition, Pathos also comes into play in a rhetorical analysis as Lunsford says, “some emotional appeals are just ploys to win over readers with a pretty face, figurative or real” …show more content…

For example, when looking at the brochure of Winter Park, you could see on the last page of the brochure it states that they deduct $5000 dollars from the assessed valuation of your home under the Florida Homestead Exemption Act. Considering this, logos are crucial to an argument because you are stating the facts, which are not debatable because they represent the truth, and which gives the author more power over the audience. Because the audience is more likely, to believe the authors reasoning, because he gives concrete examples which are historical and personal and which the audience can relate too. Nevertheless, discourse plays a crucial role in the rhetorical analysis process, as Grant Davie explains, the process goes from establishing the subject to identifying where discourse comes from and finally evaluating its importance and point. Moreover, the chamber of commerce is trying to get primarily affluent individuals to move down to Winter Park, Florida. Moreover, to persuade them that living in Winter Park is everyone’s stereotypical American

Get Access