Andrea Jung CEO of Avon
By: Theresa Bell
Andrea Jung CEO of Avon Abstract Andrea Jung has had many executive positions during her career as a vice president, merchandising manager, general merchandising manager, senior vice president and general merchandising manager, executive vice president and is now Avon 's CEO, a Fortune 500 company, and has been for almost the last decade. She is Avon 's first female CEO since it began in 1886. Andrea Jung has introduced new technology to the company and a new line of make-up. The cosmetics are now being sold in 143 different countries brining its profits up 41%. She gave Avon a revamp when she took over gaining trust, reliability, and gaining a competitive advantage over their
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The company is in need of a turn around plan to gain the advantage over their competitors. The company is under two different investigations to find out if the company bribed officials overseas from Latin, and China. Jung is working on a long-term plan to fix the problems that the company is suffering from today. Jung is determined to build a plan to help Avon recover from the missteps the company has suffered from by the first quarter. Jung was giving overseas managers too much independence. This caused Jung to lose the organizational structure of the companies overseas. Instead of trying to grow as a company "the managers were designing products that would benefit their own divisions." (Jones, G. R. & George, J. M. (2011). Contemporary Management: A Manager 's Challenge. New York, NY McGraw-Hill/Irwin.) Designing their own product caused more work for the managers and the managers would hire more people not thinking about the outcome of the company paying out more money for the extra managers they hired. The managers were not using the resources the company had and had caused some of the drop in profits. The decisions on hiring management should be a global decision, in which Jung is prepared to change. The company still supports Jung and the decision 's that she is making so she can gain the advantage of their competitors and repair the problems at the Fortune 500 Company. Jung still remains CEO of Avon today.
I believe Milmo made a big mistake in defining the organization structure and did not clearly defined the roles and responsibilities of the founders. Ideally all the founders should have taken the roles which are their primary strengths and should have clearly defined the decision making structure. Although Milmo mentioned that the “triumvirate” structure worked for them but I believed it also let to several confusions for the employees and as Lynx expanded this confusion increased more and more. Apart from confusion, I believe making Doug CEO didn’t resulted in making best use of his expertise in sales.
7. Lastly, Anne could cut down on the number of performances to reduce the expenses (if the contract allows for that). From a leadership perspective, the main weaknesses are a vacant CEO position, which makes coverage for the responsibilities of that position difficult, especially in a time of a merger. Secondly, key members such as Keith Lockhart and Ms. Abravanel are skeptical
In March of 2012 Steve Parkland was hired as the new president at Charles Chocolates. He was immediately faced with numerous decisions about the future of the company. The board of directors had tasked Parkland with doubling or tripling the size of the company over the next decade, but the board and the senior management team had different opinions about the strategy that would accomplish this goal. The main issues that Parkland faced were how to increase the company’s operations while maintaining the traditional culture and support of the board.
Leary isolated Chung from the beginning by having him solely manage the Taiwanese market. Instead, Leary should have involved other employees to work on a team with Chung to help develop new business with the Taiwanese market. By building team collaboration, Leary would have helped Chung assimilate into the organization’s culture and feel a part of the team.
some difficult decisions. Only eight months into his job as chief marketing officer (CMO) of GE’s
The Ivanovics, although not formally educated in managerial leadership, realized that with their multi-cultural team members an indirect management style would grow the production output and would raise the morale and motivation of the workers. When McRae’s team tried to change this dynamic, especially as soon as they entered the corporation, their method backfired and was resisted by all of the employees and confidence in the leadership continued to decrease in the firm.
This can be clearly illustrated by the situation Gillette faced during the leadership of the CEO Vincent Ziegler. He started to buy other companies and failed to generate more profit. At first his plan looked very promissory and generated revenue but at the end the company ended up losing money and time they could have invested in their own business.
Estée Lauder has an extremely large presence as the global leader in prestige beauty with products being sold in more than 150 countries. This global success is attributed to their focus on cultural relevance, making sure that their products, signage, marketing etc. appeals to consumers in each local market.
This report was compiled with the intent to offer an examination and interpretation of the major issues that arose in the case study “Should the General Manager Be Fired?” In this report, we provide a brief case summary detailing the actual events that took place within the case study. We then locate and describe three main issues that lead to the crisis at Rainbow Group’s Hangzhou Company. Next, we provide analysis of these
Positioning - The brand was not well positioned as a global brand and brand management was not coordinated across all countries of operation. Different approach of promotions needed for different markets; Easter Europe needed beauty business promotions.
After reading the chapter about Hanna Andersson, I noticed when the company discovered they had to continue to be competitive the Hanna Andersson company had to make a plan. Therefore, the company decided to promote from within to help lead the company (as cited in Principal of Management, Para 4). As well as, selling equity to gain capital in an effort to continue towards improving the business (para 5). Similarly, when having trouble staying competitive the Hanna Andersson company began selling product online (para 7). In addition, Hanna Andersson designed and implemented distribution through retail to facilitate the transformation of the company (para 7). While meeting the goals of the investors Hanna Andersson company held the same CEO that helped preserve the direction of the company that benefit the business goals and values (para 7). Ultimately, the planning when making changes or expanding to stay competitive helped Hanna Andersson reach a new goal without taking extraordinary risks.
Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into
Burt's Bees has the benefit of using every single natural product yet can offer a wide range of things that are sound and stylish. Further, Ocean Cosmetics’s conveyance and marketing are frail. Its products are sold in just a couple of outlets in one US area, the Northwest. Another worry identifies with Carol's capacities to grow her business. In the event that she chooses to accentuate development as an objective, the business could do well. In any case, then again, she has no past encounters (and maybe no instructive foundation) with overseeing development. These weaknesses are frequently connected with little, new ventures like Ocean Cosmetics. Another weakness is that Carol does not presently have a patent on her cream. At last, despite the fact that Carol's relationship with Sage Shipping can be consider a quality, it can likewise be a weakness if, for instance, Sage were to close and leave Ocean Cosmetics without a supplier for a significant number of its ingredients and compartments. Given different sellers exist for makers of skin care products, Ocean Cosmetics would have the capacity to distinguish different suppliers yet it would be a tedious
As of November 1999, Avon was experiencing economic troubles. Avon's growth rate of annual sales was less than 1.5 percent during the greatest economic boom in history. This prompted a transfer in leadership which appointed Andrea Jung as CEO. Since that time, Avon has experienced remarkable growth.
4. How does this case illustrate how strategic intent needs to be matched by both organizational capability and managerial competence; and show how such