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Anatomy Of A Rumor Daniel Goleman

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Psychologist Daniel Goleman explains in his article “Anatomy of a Rumor: It Flies on Fear” that anxiety is the driving factor for the spread of rumors, and that people who fall victim to them should use contrary evidence to disprove the rumor.
There are too many examples of rumors to list, but Goleman selects a few to demonstrate the ample variety in which rumors come. Goleman explains that “rumors are a kind of opportunistic information virus” (487), which spread because of the anxiety they evoke in people. Rumors hold some level of emotional value and can help people feel more in control of an otherwise tumultuous situation. It is common to want an answer to something unknown, and rumors can offer a proposed explanation. The most quickly spread rumor is the one containing content that is cause for concern, because sharing the rumor can be comforting to the one repeating it. The emotional importance of a rumor separates it from regular gossip and causes it to be spread more expeditiously. …show more content…

Beyond interviews, researchers can derive a false rumor in order to determine how different types of rumors are spread, and to determine the demographic spreading those different rumors. The language of the designed rumor is very specific, as both denotation and connotation are critical components of how the rumor will be taken and spread. Referring back to the notion that rumors are flared and sustained by anxiety, Dr. Rosnow, a psychologist at Temple University, found that the likelihood of someone spreading a rumor directly correlated with the likelihood of that person falling victim to the rumor. If a woman hears a rumor about something that could not conceivably happen to her, she is much less likely to repeat that rumor than if it were about something that could easily happen to

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