Interpret market trends and developments
From: sometimeskub@hotmail.com
To: ling@barklycollege.com
Subject: Analysing the market report for TEE company
Dear Ling,
Here is the marketing analysis report of T-House company according to BSBMKG507 Interpret Market Trends and development.
The full report is attached. Please reply me with feedback about the report.
Kind regards,
Sanchai N.
Assessment Task 2: Project – Market analysis
Introduction
T-House company is selling chestnut imported from China under Australian brand. The company is now distributing chestnuts to buyers around Melbourne. Two main customers are the local restaurants and vegetable and grocery stores. The company has planned to promote chestnuts to wider market by aiming to others regions around Australia. T-house also launched new product from chestnut that is “cooked and peeled chestnut” which can be found around Australia at Coles supermarkets.
Executive summary
This report intends to discuss the following topics:
• Interpreting marketing data and development by using statistical analysis methods
• Analyse potential impact of business relating to market trends
• Use of central tendency and correlation between sets of data for numeric interpretation of market data
• Reviewing business performance by performing qualitative analysis of comparative market information
• Evaluate market performance of existing competitor and their products or services to identify opportunities and threats
• Analyse performance
1. A firm's current profits are $1,000,000. These profits are expected to grow indefinitely at a constant annual rate of 3.5 percent. If the firm's opportunity cost of funds is 5.5 percent, determine the value of the firm:
In the early nineteenth century, the United States experienced a huge overhaul. Though the reformations and Jacksonian democracy were also important, the Market Revolution managed to transform the United States on a massive scale due to the expansion of transportation, the creation of new jobs, and the newfound prevalence of slavery. Prior to the Market Revolution, transportation was an issue. Whether it was the transportation of goods, the transportation of people, or the transportation of ideas, Americans, particularly those in the North, thought the transportation was too slow and came up with ways to combat the grueling speeds. From 1800 to 1830, a road stretching from Maryland to the Mississippi River was built.
The market revolution was a major milestone during the Antebellum Era. This revolution took the economy and flipped it upside down. It took the jobs that people normally did at their homes, and put them into more industrial and manufacturing factories. On the flip side of that, the Second Great Awakening was more of a religious movement of the Baptist and Methodist religions. This movement had a large impact on the women’s place in the world.
Establish guidelines for researching and gathering information and work with the staff to gather and evaluate the data.
By using the measures of dispersion or central tendency and correlations between sets of data for quantitative interpretation of comparative market data
Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.
3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.
DABC is one of the biggest clothes manufacturing located in Melbourne, Australia. The first DABC clothes store was established in 1990 in Collingwood under the name AB Clothes with only 4 staffs. After almost 30 years operating, DABC has become one of the fastest growing Australian brands with now over 80 stores throughout Australia and 3 flagship stores located in 3 Melbourne largest shopping centers. DABC has provided the outfit solutions and is famous with its sharp tailoring, top quality, high competitive model and shiny accessories. It is one of the most searched fashion stores for metropolitan men and women.
Companies often use a (CPM) – Competitive Profile Matrix to better understand their external environment as well as their competition within the industry they operate. The matrix identifies a company’s key competitors and draws a comparison using the industry’s critical success factors. The analysis also reveals a company’s strengths and weaknesses against its competition, making them aware of problematic areas needing improvement and also areas that are doing well and need to be protected (See Appendix F).
Today, the global business sphere is growing swiftly in terms of organizations and management in general. New market trends and strategies are being implemented from old fashion to modern ways, in order to best manage and take control of the organization, along with boosting the employees ' confidence. Ever since the dawn of trade and services, the customer has been the main priority in the promise of a fruitful business. In order to efficiently serve the valuable customer, organizations have opted to allocate more and more cash towards Research & Development in millions of dollars, along with efficiently knowing when to change management in correspondence with the organization 's progress. This has all helped with an advancement in corporate technology and asset growth in the desire of pursuing a healthy growth of profits in the long term.
The Market-Based Management philosophy was developed by Charles Koch and is employed by Koch Industries, the largest privately-held company in the world, according to Forbes magazine. MBM is based on rules of just conduct, economic thinking, and sound mental models which harnesses the dispersed knowledge of employees, just as markets harness knowledge in society. Market-Based Management enables an organization to succeed long term by applying the principles that cause a free society to prosper. Market-Based Management applies concepts and tools posed in the application problems, it allows you to learn experientially by changing input values to see how different situations impact performance, and also teaches to perform
When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.
Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.
a) In a perfect competitive market, the sole determinant of pricing is the market demand and the supply curves. A demand curve refers to the total amount that consumers will pay for their products. The supply curve is the total amount that the producers can actually make to supply to the company at the price they can afford or are willing to pay. Another factor in a perfect competitive market structure is the equilibrium price which is basically when the supply of the market meets the market demand of the consumers. Anther unique feature of a perfect competition market is that it is a price taker. In essence, this means that the company doesn’t have any influence on the price. Again, this can only be caused through a market that has a large number of firms with identical products. (Samuelson and Marks, 2010).
Knowing who your competitors are, and what they are offering, can help you to make your products, services and marketing stand out. It will enable you to set your prices competitively and help you to respond to rival marketing campaigns with your own initiatives. You can use this knowledge to create marketing strategies that take advantage of your competitors ' weaknesses, and improve your own business performance. You can also assess any threats posed by both new entrants to your market and current competitors. This knowledge will help you to be realistic about how successful you can be.