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Analysis Of The Proud Family

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Released in 2001, Disney Channel’s The Proud Family was a Black cartoon frequently watched by children who grew up during its airplay. Not vulgar or satirical, The Proud Family centered around Penny Proud and her family as she grew up through her years. As a child, I innocently watched this show, but picked up on unintended implications based off of the character’s skin color. The main character Penny was a lighter skinned girl, who appeared to possess “more Eurocentric phenotypic characteristics (Steele),” exhibited more intelligence, wealth, and virtue, as opposed to her darker skinned best friend, Dijonay, who was associated with deviance and sassiness, while speaking with a more Ebonic style of talking and possessed a more “ghetto” name. Although the show attempted to provide an accurate representation of a “traditional African American family,” it still regardlessly instilled these stereotypes of the African American community into my mindset, which were not disproved in my mind until later in my life (Steele). This problem is called Colorism. Colorism is racial bias, both intra and interracial, based on the tone of one’s skin. This can be as minor as social interactions, and as major as segregation. Colorism is a real and relevant problem; According to Shankar Vedantam, a writer for the New York Times, we have a way of thinking based off of “culture and history,” which tends to subconsciously privilege those who have lighter skinned as opposed to darker skin.

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