The short film entitled “The Scarecrow” depicts a scarecrow, who is an employee for Crow Foods, roaming about his daily routine. Throughout the film, the scarecrow encounters various “all natural” meat products being sent out, chickens being pumped full of hormones, and cows confined to small boxes. The scarecrow is deeply saddened by the falsehoods and cruelty he sees in this world, but near the end of the ad he finds a red pepper that changes his attitude. The pepper is seen growing in a small patch of lush green land in the otherwise industrialized and destroyed parts of the scarecrow’s home. The scarecrow decides to cultivate a variety of other vegetables, and begins to sell tacos in a crevice between two meat producing factories. The enthymeme that is being produced by this film is that it is wrong to consume hormone injected or factory produced meat because it is unethical. The warrant being produced by this enthymeme is that being unethical is a bad thing. Backing to this warrant may be a moral debate that claims treating animals unethically is a sign of horrible character. The reason for this enthymeme is that the majority of factories and large corporations use and or produce hormone injected or cruelly treated meat. Grounds for this reason state that factories are required to produce large amounts of meat, and the quickest way to do that is to inject the animals with hormones. This film relies heavily on the use of kairos and pathos to demonstrate its enthymeme,
The film begins with an introduction scenery of acres and large amounts of crops (corn and wheat), along with cattle and other forms of animals used in the production of the meat industry. During the agricultural featured scene, Mr. Schlosser elucidated how food preferences and the way we eat is evolving at a rapid speed, while others still perceive the food industry as an agrarian corporation. The film then makes its emotional appeal towards the audience by providing images and videos of chickens in multiple repulsive situations. The chickens were thrown onto conveyor belts by primarily African American workers, which now accounts for a fine percentage of employees in the food industry. Schlosser elaborates on the unseen dilemma of animal and worker abuse in these corporations. He then exemplifies his realization of how the abuse is enacted in numerous ways, one of which is implementing restrictions as to what workers are allowed to do and say. They use these restrictions as a way of controlling their workers and providers in such industries, because the workers/providers can’t risk losing the income they receive from these multi-billionaire companies. The above said scenes justifies how Schlosser uses emotional appeals to the viewers in order to enhance the initial
Throughout the factual novel, Food Inc. by Karl B. Wiber, the author uses many different ways to show rhetorical strategies. Wiber develops rhetorical strategies by using different devices to display pathos and ethos. Rhetorical devices occur also to support the claim that food companies are hiding from consumers. The author exhibits both informative and persuasive arguments. These arguments only strengthen the pathos and ethos.
Jonathan Foer, the author, uses “Eating Animals is Making us Sick” to illustrate his goal of how dangerous food is to the audiences health. Foer explains how there is a large quantity of zoonotic diseases in the food Americans consume and shows how much it can actually affect the consumer. Jonathan Foer argues animal consumption is hazardous to the health of Americans successfully because he uses the rhetorical appeals ethos, pathos, and logos to show how much zoonotic diseases are in the meat. Jonathan Foer’s intended audience includes: parents, Americans, and people who have/ are sick due to a “food borne illness.” Everyone is not aware enough of how bad meat is treated before it hits the table.
Have you ever been in a rush, low on cash, and looking for something to eat so you didn’t really have a choice but to grab a burger with fries at your local fast food place? Have you ever paused or stopped to think about where the burger really came from, or the process that went in to be made? The Food Inc documentary investigates and exposes the American industrial production of meat, grains, and vegetables. Robert Kenner the producer of the film makes allegations in this film and he explores how food industries are deliberately hiding how and where it is our food is coming from. He emphasizes that we should find out where our food comes from and why is it that the food industry does not want us to know. Food Inc. does not only uses compelling images, such as hundreds of baby chickens being raised in spaces where they do not see an inch of sunlight, it also includes the speeches and stories of farmers, families, government officials, and victims of the food industry. The four current problems facing today’s food industry are the reformed usage of the false advertisement within the labeling of products , mistreatment of farmed animals, and the harmful chemical in our meats. The documentary Food Inc uses very persuasive tactics that demonstrates strong elements of pathos, ethos, and logos make an effective appeal, while uncovering the dark side of the food industry.
After the guilt sets in from eating for the sake of pleasure, Scruton brings forth a multitude of facts and makes an effort to appeal to ethos. To do this, he addresses the benefits of small-scale livestock farming, the use of animals in scientific experimentation, and the actions taken against animals that promote harm. This flood of ethical evidence continues to leave readers wondering if Scruton is a vegetarian himself.
A happy sunny farm versus a dark and bloody slaughter room. This is where most naive young children think where their meat comes from versus the reality. The Omnivore’s Dilemma by Michael Pollan is a book with a purpose to educate people about their food system so they can make informed choices. The three writing techniques Michael Pollan uses to persuade his readers are ethos, pathos and logos. He uses the method ethos by making his readers think he is a reliable and credible source. He uses pathos by evoking an emotional response from the readers. Michael Pollan uses logos to appeal to logic and reason. The persuasive techniques ethos, pathos and logos used by Michael Pollan helped him to convince his readers to feel plus think a certain
In his paper, “Puppies, Pigs, and People: Eating Meat and Marginal Cases”, Alastair Norcross uses a compelling analogy to argue against the consumption of factory farmed meat. Through this analogy, Norcross effectively challenges common arguments in support of factory farming. He also strongly questions societal norms and prompts people to reconsider the moral inconsistencies of consuming meat from these sources. Ultimately, his analogy is persuasive and Norcross creates a convincing argument for the moral unacceptability of consuming factory farmed meat. Norcross begins his paper, “Puppies, Pigs, and People: Eating Meat and Marginal Cases”, by introducing a man named Fred who has lost his ability to enjoy chocolate due to a car accident.
Our nation’s industrial farming has become more than just feeding people; it has become a way for the food industry to make more money as human population continues to grow. Jonathan Safran Foer in his book Eating Animals, illustrates the effects factory farming has had on animals meant for human consumption. Furthermore, Foer asks many questions to the reader on what will it take for us to change our ways before we say enough is enough. The questions individuals need to be asking themselves are: how do we deal with the problem of factory farming, and what can people do to help solve these issues? Eric Schlosser in Fast Food Nation, also illustrates the animal abuse that goes unseen within the food industry as well as Bernard Rollin and Robert Desch in their article “Farm Factories”, both demonstrate what is wrong today with factory farming. Foer gives such examples of employees who work in slaughterhouses giving accounts of what goes on in the kill floors, and stories of employees who have witnessed thousands and thousands of cows going through the slaughter process alive (Animals 231). Namit Arora in the article “On Eating Animals”, as well as Michael Pollan in his book The Omnivore’s Dilemma, both address some of the issues that animals face once they hit the kill floor. The food industry has transformed not only how people eat, but also the negative effects our climate endures as a result of factory farming as illustrated by Anna Lappe in “The Climate Crisis at the End
Throughout the book, Foer allows the narrative to bear witness, including multiple testimonials from factory farm insiders and officials all touting animal suffering, in addition to statements from small farmers, whom he glorifies and commends. In doing so, he provides readers insight into what he portrays as the factory farm and industrial food industry. He builds what little credibility he can by providing multiple perspectives on different aspects of both factory and family farms as well as slaughterhouse operations. Foer even goes so far as to detail his endeavor with an animal rights activist in infiltrating a corporate turkey farm illegally. He describes the horrific sight found inside one of the barns and the “rescue” his cohort conducted by slicing one of the turkeys’ neck. He justifies his and the activist’s actions by citing California penal code 597e, which protects those providing
In conducting a rhetorical analysis of the two articles, "Joel Salatin: How to Eat Animals and Respect Them, Too" by Madeline Ostrander and "Humane Meat? No Such Thing" by Sunaura Taylor, both articles stand in stark contrast in terms of the viewpoints of meat that they present. In order to gain a better understanding of these viewpoints, it's important to understand the persuasive techniques that both authors use in the article for the reader. More specifically, the ethos, pathos, and logos that they employ, as well the way in which the evidence and support is presented will further elucidate upon the arguments that appear in both articles.
Today, the food industry has not just altered the American diet, but it has also had a negative effect within the labor sector as well as the animals meant for consumption and the lack of government oversight. Eric Schlosser in Fast Food Nation, and Jonathan Foer in Eating Animals, illustrate the mistreatment of labor workers as well as the animal abuse that goes unseen within the food industry. Foer gives such examples of employees who work in slaughterhouses giving accounts of what goes on in the kill floors, and stories of employees who have witnessed thousands and thousands of cows going through the slaughter process alive (231). Eating meat does not have to be so inhumane for example, Foer quotes Frank Reese, who does not permit inhumane practices on his ranch that are cruel, and Reese believes that there are other ways of having a sustainable humane animal agriculture instead of the methods of the large corporate meat industry (238). Namit Arora in the article “On Eating Animals”, as well as Michael Pollan in his book The Omnivore’s Dilemma, address some of the issues that animals face once they hit the kill floor. The food industry has transformed not only what people eat, but how the government has neglected the issues of the wellbeing of labor workers and the animals that are processed for consumption.
Every year, an average American will consume approximately one hundred-twenty six pounds of meat. This meat can be traced back to factory farms where the animals are kept to be tortured to turn into a product for the appetite of humans. The terrible treatment these animals are forced to endure is the outcome of the greed and want for a faster production of their product. The industry of factory farming works to maximize the output of the meat while maintaining low costs,but will sadly always comes at the animals’ expense.
Chipotle’s “Back to the Start” advertisement captures the sentiments of the audience by depicting Chipotle’s competitors’ practices as unethical. In both “Back to the Start” and the “Scarecrow” advertisements, Chipotle attempts to align itself with society’s growing belief that humane agriculture is better. Chipotle’s advertisements present their practices to be ethical, which sets its products apart from its competition. However, Chipotle’s message employs the same sentimental appeals and logical fallacies that are effective in their competitors’ advertisements.
In addition to his solutions, Pollan’s modern narrative sheds light on the façade of our food industries; asking us to rethink what we know. Despite the mention of certain inhumane acts in All Animals are Equal, Pollan takes us one step further to uncover the reason for which we continue to purchase our corrupt food. We all know animal abuse exists, but the average consumer like myself is more worried about the best price and the fastest way to get a burger rather than how fairly the animals are treated in the process. Whether it be the confined living space of chickens or the mental and physical torture of pigs, we continue to blind ourselves from reality. Is it purely out of selfishness? Or are we too ignorant to come to terms with our wrong doings? Like Pollan explains, it takes seeing the abuse before the shame of our disrespect can be felt (pg.6). After seeing Pollan’s truth, I might now think twice before eating out and the choice to support organic produce can make a dramatic difference for those farmers who promote the ethical lifestyle.
The way these farmers or workers treat these animals are very horrifying. They are feeding the animals with antibiotics and artificial foods so that they can grow bigger faster in a short period of time. He also explained that there are no seasons at supermarkets because the fruits and vegetables are being picked when it was green from halfway across the country. Products are even being imported from outside of the country. The products are being ripened with ethylene gas. The film went on to show that the meat no longer has bones. If you follow the packaging of these products, you would be surprised what