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Analysis Of James Avery Craftsmen Inc.

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James Avery Craftsmen Inc. was founded in 1954 in Kerrville, Texas. The jewelry company has five manufacturing plants in Kerrville, Fredericksburg, Hondo, and two in Comfort, Texas. James Avery has since expanded into Colorado, Georgia, Louisiana, Oklahoma, Tennessee, North Carolina, Missouri, Kansas, Arkansas, and Alabama as well as Texas with a total of 50 stores (James Avery Craftsmen Inc., 2016). The company’s products come in a multitude of different designs and are made of sterling silver, gemstones, and 14K and 18K of yellow and white gold. They are a vertically-integrated company meaning that they “design, manufacture, market, and sell” their own product (James Avery Craftsmen Inc., 2016). The jewelry is made in their five manufacturing

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