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Analysis Of Accepting Or Rejecting Innovation By Jared Diamond

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“Accepting or Rejecting Innovation” by Jared Diamond, discusses about the factors and processes of adopting new innovations. Diamond explained how innovations, no matter how progressive and efficient it is can be delayed or not used at all. The first factor that decide the new technology can be used is the economic advantage. This is the most obvious, according to the author is if the technology can provide an economic advantage, society would more readily support it. The wheel was used as an example in Native American society, compared to industrial nations, it was not as valued economically due to the lack of domesticated animals. The second factor that the author list was the social and prestigious value of the innovation also plays a crucial

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