Analysis Of A Language All Their Own By Nathan Salha

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

In today’s competitive market, companies rely on unique advertising slogans to market their product. Company slogans and trademarks have increased in popularity over the years. However, it sometimes becomes a challenging task to determine who has the right to a certain phrase. Such is the case evident in the exchange of letters between Mr. Herbert of Coca-Cola company and Mr. Seaver of Grove Press. Apparently, both companies utilize the slogan, “It’s the Real Thing,” to advertise their products causing a conflict regarding who has the rights to that slogan. Although Mr. Herbert of Coca-Cola delivered a professional and respectful sound and cordial argument using historical data, ethos, and logos to describe his points concerning the dual use of the slogan, Mr. Seaver thoroughly refuted his letter piece by piece in an ironic, sarcastic, and clever

As you can see, from the opening of the letter, Carpenter et al. present a successful persuasive argument through the use of rhetorical appeals. They continue to use a mixture of rhetorical appeals and value/policy claims throughout the letter, which ultimately allows them to make a very successful and persuasive piece of writing. However, I feel that Carpenter et al.'s most successful appeals are those that combine or contain a mixture of both ethos and logos appeals. For example, they state "We recognize the natural impatience of people who feel that their hopes are slow in being realized. But we are convinced that these demonstrations are unwise and untimely" (2). This statement shows both an understanding and respect for other people's points of view, and although it is debatable as to whether they sincerely believed this or not, this statement contributes considerably to their ethos appeal and also presents a believable appeal (logos). The combined ethos and logical appeal increase their credibility as authors and allows them to instill

Because the advertisement was aired five months after the September 11 incident, there were intense emotions among the American citizens. Budweiser was aware of this and created a commercial with strong emotional appeals. With pathos loaded, the advertisement seems to appeal to the viewer’s emotional senses. In the beginning, a character in the form of a man is fascinated by the horses. The image of the horses is reflected in the glasses of the windows. Business takes place in this area, but he takes a break from all the activities to watch the passing horses because of the awe factor that the Clydesdales stimulates. Thus, as an audience, I will resonate with the man by showing the same reaction. The behaviors of the man are expected to the audience how they should react as well. They are expected to stop every activity they were performing and understand the powerful message conveyed by the majestic creatures.

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

Rhetoric appeals is something that we use in our everyday life and sometimes without even knowing it. Sometimes it can be hard to tell which rhetoric appeals are being used by the speaker, but once you can identify them you cans see how the speaker is trying to persuade you based on what rhetorical appeal they are using. Many writers have use rhetorical appeals as a way to make make the audience feel what they feel, in an act to persuade them to once side. That can be seen a lot in persuasive writing.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

They include emotional appeals, ethical appeals, and logical appeals. Emotional appeals can be used in a persuasive argument to sway the audience by using any kind of technique that appeals to feelings. However; it’s not always the most appropriate strategy related to your argument. Ethical appeals provide credibility to the author and make him/her seem more trustable to an audience. One way you can do that is to build common ground. By expressing some sort of relatability with your readers you will be more likely to be appreciated and heard. Logical appeals are more about being reasonable. These sorts of appeals have proven to be further effective because they involve factual statistics, studies, experiments, studies, and

A Forensic Pathologist studies the cause of death of human remains. To become a forensic pathologist it takes time and hard work. The average time at school is thirteen to eighteen years. The average salary is 100k- 500k. At school they have to study anatomy, but also serology and toxicology.

I agree with this maxim because humans are egocentric and are likely to act on what benefits them. If an appeal can provide potential benefits for the audience it is more likely to be effective.

Learning a new language seems to have only positive effects. However, for a Mexican American, accomplishing this goal brought him drawbacks in the interaction with his family. In his essay, ‘’Public and Private language,’’ Richard Rodriguez describes the difficulty in learning a new language and the sacrifice he makes to accomplish his goal. Richard Rodriguez shares the difficulty for older people, as they learn a new language; however, for younger generations is easier to learn a new language. Also, the new language creates a lack of communication for Richard Rodriguez.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Ken Wiwa presents several ideas pertaining to language and culture within his essay, Get Beyond Babel. Wiwa explains that every language has a chance of dying out over time. For any language to survive through years of societal changes, it must be adapted so it can be used to embrace other cultures, new technology and new perspectives. Wiwa presents the concept that language is the same as culture. I do not agree with this concept because I believe that culture is carried by the people, not by the language.

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

In various scenarios, it may be more beneficial to use one over the other. Determining what tool to use is dependent on both the message and the audience. An author may be trying to inform, persuade, advocate, defend, or basically anything else they are trying to get their point across. While all of the rhetorical appeals can be and are used in an author's message, deciding which to use can be critical in achieving their goal. In a speech given by former President Barack Obama on immigration. The former President discusses the importance of immigrants, discussing historical importance of immigrants, "Our history and the facts show that immigrants are a net plus for our economy and our society." (Obama) In this statement, he is appealing to both a sense of logos and ethos. In saying that immigrants have had a positive impact on our economy and society, he begins to appeal to our sense of logic. It makes us ask "If immigrants have been beneficial to our country, why should we impede them form coming into our country?" appealing to logical side of our brains. In appealing to our ethos, the fact that the President of the United States is saying this, it inherently rings credibility. Not only that but with the statement of the how our history has shown the benefits of immigrants, it also seems credible due to the fact of historical backing. Later in the speech he then begs