An Ontological Positivist Assumption Discovering Consumers ' Understanding Of An Effective Smm

These activities could be done differently, in that they could use traditional fast-food prep methods or even make the food behind walls in the kitchen. However, this would change the customer experience and somewhat diminish their brand. Customers wouldn't have the sense of comfort seeing the food being prepared openly, and maybe question their quality as being comparable to that of fast food (Taco Bell). They could also change their ordering process, where customers would order and pay in one step rather then move down a line. However, in this system customers would be less involved in the process, and may feel like they are waiting around for their food. I wouldn't recommend making any of these changes to Chipotle's main activities. Being able to see everything going on and the quick and efficient order fulfilling process is what makes Chipotle strategy the gold standard for fast food chains.

Khloe Kardashian is allegedly terrified to divorce Lamar Odom, because she thinks he'll return to his former dangerous lifestyle, as well as the Las Vegas brothel were he was found unconscious after his drug overdose back in October.

There are not many people who know that there is war going on within America. A war, that is capable of impacting the future of America. Millions of “Dreamers” are fighting to be recognized as American citizens. In recent months and years, the debate on immigration reform has been heated and often uninformed. Every president mentions in his speech to take action on immigration reform. But unfortunately he ends up taking action against immigrants by deporting them. Is the country founded by immigrants has closed doors for the immigrants? People are fighting for the immigration reform. In order for the bright future of America we need to fix the present problems. A land of opportunity has taken many hits but the immigration reform made us think about our legal system. It is essential to understand that “immigration reform” is not a cup of tea. The question many are asking is that how can we accept millions of people into our labor force? We are already struggling from unemployment rate, which is peaking high. In this paper I will be primarily focusing on the role of immigrants on our economy, businesses and society, and how it impacts our society.

Anderson, an Associate Professor of History at Ohio State University, presents a historical approach to the rise of Athens as a revolutionary experiment that came out of the historical context of Athens. He argues that Attica remodeled the way Athens governed which included a change to the political institutions and the thought of the civic environment. Anderson takes a heavily historical approach to the Rise of Athens, but still makes an important distinction that Athenian collective identity would still be important and that a social organization can still be effective even if it is created by a legal environment. The chapters in which he focuses on Athenian expression of collective identity will play a role in my analysis of a legal framework

Detail the required messages delivered to the consumers by using the digital marketing, social media and content marketing and explain how these messages can be incorporated into the implementation of integrated marketing strategies. Write an email seeking the confirmation from the management by summarising the messages and their benefits. You should also provide the reply from the management as the result.

The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.

Marketing has been viewed traditionally as a business activity. The role of the marketing in the modern organization is to integrate the customer needs and wants to the other organizational function such as R&D and production. The concept of the marketing is to achieve corporate goals through meeting and exceeding customer needs and expectations better than the competition. Marketing tries to create customer value with the aim at long term satisfaction. Based on its understanding of customer, a company develops its marketing mix. Marketing creation of customer interest and retention of customers if this can be done at a profit. H&M spends a hefty 4 percent of revenue on

Table of Contents 1 Introduction .......................................................................... 1 1.1 Background ................................................................................... 1 1.2 Problem Discussion....................................................................... 2 1.3 Purpose......................................................................................... 3 1.4 Delimitation ................................................................................... 3 2 Frame of Reference .............................................................. 4 2.1 Service Marketing.......................................................................... 4 2.2 Marketing

Today the success of any firm depends on the number of loyal and satisfied customer it has. With the fast change of world around us in terms of technology, innovation, lifestyle etc, it is really very difficult task to understand the consumer behaviour. It has become evitable for any company to acquire the competencies and the desired perspective to enable them to be successful with ever changing competitive landscape.

Approach – A detailed analysis was carried out to consider how the organisation has adopted a customer-oriented approach as their key strategy for improved business. This includes factors like increased loyalty of the customers,

is a marketing tem that how product or services provide by a company ,it is an act of taking care of customer demand and need by providing and high quality service and assistance before customer avail it and after service as well. It’s all about that we required to make sure that we meet the customer`s desire and needs. Customer service is all about interaction between a customer and service provider and Service is defined as activities whose output is not a physical product, it is added value in form of as convince, comfort that are essentially intangible concerns.

The process of communicating the value of a product or service to customers, for the main purpose of selling that product or service is known as marketing. The science of choosing target markets through market segmentation and analysis, and understanding consumer behavior while providing superior customer value to the customers is termed as Marketing Management. It can be looked at as one of the most important of the organizational functions and a set of processes for creating, communicating and delivering the value to their customers or potential customers, and a customer relationship management that benefits the organization in a variety of ways.

There are several objectives that the customer relationship management is being implemented, such as customer identification, customer differentiation, customer interaction and personalization (Peppers, 1998). First, it is very important for a company if it able to identify its customers. Different companies offer different products and services which may not satisfy all customers. The costs and efforts of acquiring new customers can be reduced and focused when the company finds out the customers who are its potential customers. For example, e-mail distribution or mailing services can be used if the company has the customers’ profile. Next, the company can use the services to differentiate its products with others. The company may sell or provide the similar products with the other

To be successful in business, "a consumer does not buy a whole of physical components of the product but it is usefulness, function, satisfaction of consumer's needs, solving the problem, etc" (Dubrouski, , p.1). "That is why the product is a whole of tangible and intangible components which means satisfaction of consumer's needs and desires, solving the problem"(Dubrouski, p.1). Companies and managers must learn to utilize marketing research, as well as, strategy skills to fulfill customers' satisfaction. Management has to focus on exclusive marketing challenges presented by the new era of the 21st century. Management has to be able to utilize inventive, dominant, and cost effective marketing techniques that will support the future success of the organization. Companies must meet,"the increasing importance of services as part of a product (offer, offering package) which cannot be neglected" (Dubrouski, p.1). Exploring the purpose of market research, as well as, evaluating the importance of such research, facilitates managers in realizing the importance of marketing to an organization's success and to be globally competitive.

Back in the olden days, the success of an organisation was determined by the quality nature of products they provided their customers. It was believed that customers were ignorant and did not know exactly what they want and therefore accepted whatever was given them; thus the final decision rested on the producer or service provider. The case however, in today’s business environment is the reverse of the above mentioned. Due to technological advancements, increased competition and the fact that people have become more informed and knowledgeable, customers now determine exactly what