American Horror Story: Cult's Advertising

The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot

What makes something horrific or consternating lies largely in perspective. However, there are traits common amongst all works that are classified as horror, which are summarized or expanded upon by the philosopher Noe ̈l Carroll who wrote that horror can be seen as a want or need to know, and that horror can be subdivided into three parts: Overreacher Plot vs. Discovery Plot, introduction of a monster that challenges the conceptual schema, and the desire to overcome and learn about the monster at hand. Carroll’s concept of what eerily accommodates the horror genre can be seen universally, but, more specifically, her third idea on the want to know/expose a monster can be seen perfectly in the Duffer Brother’s Netflix series Stranger Things.

There are millions of different types of advertisements that we can view from anywhere in the world from our electronic devices to a newspaper on a stand. Advertisements are being sent out in any way that the companies can possibly think that it would make us want to buy their products. The thing that we do not always see with these advertisements is their subtle hints that make you want to buy their products without you even realizing that you want to. It can be the jingle, age of the actors, special moments in scene, or anything along the lines that the company trying to sell you their product will use. To express this I will utilize three commercial videos from the company, State Farm that all use these types of subtle

Clowns are draped all over social media and the news. People are using clown outfits just to get a popular video up on the internet. Clowns showing up by lampposts and chasing people around city streets. They send a mind crippling fear into people when they think of being in a situation with a killer clown. Imagine walking down what could be any street when you look down an old dirt road that you have passed a million times; You see it, it is what looks to be a blood thirsty clown waiting for a victim. Ironically it is most likely a guy who wants a funny video or just trying to get a good Halloween scare. A killer clown who is actually just a regular guy in a clown mask from Target... wait Target has missed out on huge clown mask sales due

In the “Creeped out by clowns? This might be why,” article, by Frank T. Mcandrew the article looks deeper into as to why the clown sightings have frightened so many people, versus why they are occurring. According to his research clowns are the perfect mix to be terribly frightening (Mcandrew). With a clown being covered in makeup and an unfitting costume, humans are unable to pick up social cues from the clown.The ambiguity of the clown is what creates the fear factor among citizens.

Wes Craven’s horror movie “Scream”, inspired the gruesome murder of Gina Castillo. Castillo’s sixteen year old son and his fifteen year old cousin killed Gina Castillo. Why would anyone wish to watch the petrifying film, “Scream”? What would trigger a person to take inspiration from the horror movie, “Scream”. Stephen King describes horror as a piece of the human condition. Author of several horror novels, Stephen King wrote an essay titled “Why We Crave Horror.” In this paper he thoroughly explains why the human species craves horror and how it makes humans feel. In this essay, Stephen King precisely claims that humans desire, horror because horror pushes them to face their fears, renew their feelings of normality, and to expose

In the second video, there is a woman’s birthday party going on in someone’s patio. Her friend brings her cake to the table and as she begins to blow out the candles a car comes crashing into the yard and presumably kills the women. This ad was effective in the shock factor, however I believe it happened to be too extreme and for that reason I do believe it was mildly effective as well.

Haysbert's voice at the end reminds viewers that the mayhem commercials are in fact coming from the same credible company that he represents. Finally, the use of pathos, Allstate commercial uses scare tactics to get people attention and to buy their insurance. The emotion of fear is put into the audience. Nevertheless, fear is not the only emotion used. The commercial comes off genuinely funny and immediately grabs the viewer’s attention.

A Nightmare on Elm Street: How does Craven elicit fear in his audience? Throughout A Nightmare on Elm Street (1984), auteur Wes Craven capitalises on the vulnerabilities inherent in the human psyche through the manipulation of reality and religious symbolism to portray the ubiquitous fear of a personal transition from childhood into adulthood and the fear of loss of control. Employing a tapestry of film conventions, including mise-en-scène, body horror, camera angles, and sound, Craven crafts a timeless classic that continues to unsettle and mesmerise audiences today. Moreover, this film has had a profound impact on the horror genre with the introduction of a villain distinct from conventional horror antagonists; his ability to invade dreams

To summarize, the commercial starts with the ringing of a phone, the call is to 911. The woman on the other end is calling for a pizza. The 911 operator is confused and makes the clarification that this is an emergency line. She understands, but continues placing the order. The tone of the operator becomes one of agitation. He continues to ask if she has an emergency, then realizing she has someone in the area who is monitoring her, making her unable to speak up. Once the realization is made he helps her by sending officers to her location, she is not able to stay on the line and she hangs up. Throughout the phone call, there are no faces. The walls are painted with dull colors. There are books strewn across a disheveled rug, a leaky faucet running over a cascade of dirty dishes. Followed by a bed, and a fist-sized hole, the last visuals provided are of a staircase lined with photographs with one single frame missing, and the missing frame on the ground broken. Next, white words affront a black background, “When it’s hard to talk it’s up to us to listen.” Every color in the commercial is obscenely dull, nothing pops. It is on purpose, so the viewer only focuses on the big pictures: the broken picture frame, the hole, and the dirty dishes.

This Super Bowl advertisement that for the first time addresses domestic abuse and sexual assault awareness first starts off with pans of everyday household items. There is also a voiceover of a 911 dispatcher talking to a woman who is trying to order pizza. At the start it perceives to be an innocent call of a confused woman talking in a calmly matter; however when the camera starts to pan more items, the items scattered in the house appear to show subtle hints of some kind of violence that has recently occur. The dispatcher eventually catches on that the woman ordering pizza is in fact in danger and is asking for help indirectly due to her attacker being in the room with her and sends help to the victim promptly. In this chilling and gripping Public Service Announcement titled “No More”, the company also named No More perfectly conveys how our society needs to raise more awareness about abusive relationships pertaining domestic and sexual abuse, and by using eerie shots of the house with a spine crawling voice call with the usage of pathos, helps gravitate the audience’s attention to the message.

Halloween falls on a Saturday this year, which is traditionally the least-watched night for television. Perhaps this is fitting. In 2015, TV can be many things that are appropriate to the holiday: shocking, horrifying, sticky-sweet, overcommercialized, and deeply, deeply gross. But one thing it still struggles with is fear.1 Don’t believe me? Take a moment to consider: What’s the last regular TV show that was actually full-stop scary? I don’t mean frightful in bits and pieces, like one of Leatherface’s victims. I mean a show that is scary from top to bottom, from beginning to end. And I mean a show other than, say, Dads.

The advert starts with a man lying on the road with shattered glass on and surrounding him. As he lifted his head up, wounds could be seen on his face. When the man started to observe his surrounding, a group of lawyers ran towards him. One of the lawyers was dressed like a clown. Most of the lawyers were yelling at him, some were offering gifts, and a few more were begging. In addition, his phone was ringing, however the caller is unknown. It is presumed that it is another lawyer. Since the only sound we could hear, for the most part, was the narrator voice, we did not hear what the lawyers wanted. However, it is logical to assume that they want him to hire them. The narrator labeled the group of lawyers as “gimmicks” and “mascots”. Later,

I have a major fear of clowns. It started with a terrible occurrence in my youth. Everytime I see one I have this horrible feeling that makes me sick. Of my experiences, I had one encounter that made my fear somewhat decrease. Most of my fear from them is what I didn't know or see. But I'm still not afraid of the circus.

There are so many ways to portray messages of fear, and that’s why it’s used in so many diverse industries to sell both products and services. For example, the sunscreen industry shifted its messaging from helping people get the darkest possible tans, to helping people avoid getting skin cancer. By using a message that elicits feelings of fear in consumers’ minds, sunscreen brands turned what could have been a brand disaster into a brand opportunity. “Cutting your