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America And The American Dream

Decent Essays

Land of Opportunity, Home of the Brave, and Land of the Free often come to mind when envisioning the United States for most individuals around the world. Through the media, America and the American Dream is depicted as the salvation for poverty, sorrow, and hardship. The Founding Fathers invented the American Dream, offering life, liberty, and the pursuit of happiness. Unfortunately, an abundance of immigrants were falling short of possessing the American Dream and slowly began to realize that these alluring portrayals were merely a facade. Wealthy and influential corporations needed to revitalize the American Dream before it would dissolve amongst the masses. In order to keep American deception ongoing, a new American Dream was implemented into society. This time, it was not affecting individuals’ careers and lifestyles, it was affecting their identity and their consumerist behavior. The ‘American Dream’ embodies the accessibility of opportunities, the longing for social acceptance, and the yearn for economic acquisition (awk). Consumerism harvests this elusive ‘dream’ by perpetuating an ideology of an ‘empty identity’ through media marketing, corporate imperialism, and the limitless consumption of brands that construct identity. American colonization sprouts from greed and the desire to possess a greater need. As a result, this ‘imperialistic’ mindset has transformed into consumerism through abrasive expansion of many large corporations. In Bruce Forbes’s Mickey Mouse

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