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Amazon Research Paper

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Amazon is well known around the world. It has unique region specific sites for United States, the United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India and Mexico. It has shipping centers across the world to cut down on delivery time and shipping costs.

Amazon has the typical filters for sorting by price, brand, weight, and color, but also has more item specific filters as well. You can sort products by their technical merits and qualities specific to the the product. This makes it easier to compare products and find products with your desired features.

The site is fast and responsive which makes navigating the site a more pleasurable experience. Amazon does not give up on design or site features in order to obtain speed however. The site does still have a lot of content …show more content…

You can choose from a multitude of shipping options which allows the consume to pick how soon and how costly shipping will be. You can choose to group items to save money or have them shipped separately to reduce shipping time. This can vital for time sensitive products like textbooks before the start of class. This also encourages consumer to buy items that are atypical of online shopping, such as grocery items. Amazon also provides a reoccurring shipping service, so you can constantly get items that you otherwise would run out of. Amazon encourages this by offering discounts for the amount of the item you set to reoccur. Amazon offers reasonable discounts from time to time without using the tactics of other retailers that cause stress. Amazon does offer site wide discounts for a weekend only and then provide a steeper discount the next weekend. Those kinds of tactics often give the perception that the retailer does not constantly offer the lowest possible price. Those tactics also cause consumers to hold out on purchases hoping for a better discount to come

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