Altered Images In The Entertainment Industry

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

For example, the images and celebrities in the media set the standard for what we find attractive. As a result of, leading people to go to dangerous extremes to have the biggest biceps or fit into size 2 jeans. Today, more than 66 percent of Americans are overweight or obese. In the American body, the media idealizes images of the male and female bodies. But, at the same time the media in the form of television, the internet, movies, and print publications is more powerful than before. “We live in a day and age where people make it IMPOSSIBLE for women, men, anyone to embrace themselves exactly how they are. Diversity is sexy! Loving yourself is sexy!” (Strecker, 2015, para. 2).

The film “Killing Us Softly 4,” by Jean Kilbourne elaborates on the fact that women and the female physique are over-analyzed, objectified, scrutinized, and treated as a means for financial profit by advertisements in our current society. Ironically enough, there are about 3000 ads shown to an individual on a daily basis (Kilbourne 2010). As stated in the film, editors use multiple photos of women to devise an impossible body type, implementing an image of who and what women are in our current society, and this is all done with the aid of Photoshop; the images are constructed, they are not real (Kilbourne 2010). It has been noted that 75% of women have an eating disorder; this seems to be an unfortunate pattern within groups of young

It is no secret that today’s society defines beauty as thin, long-legged women with statuesque bodies. Examples are found everywhere just by glancing at the closest magazine ads or by scrolling down the latest fashion article online. Normal, everyday women are being forgotten and tossed aside to make room for the “Top-Model”-like women currently crowding up Hollywood. Media depicts women as an unattainable image. They pressure ladies to buy the products they’re advertising; luring them with false advertisements promising that with it, they too could be perfect. While the media portrays women in a certain way for advertising and marketing benefits, it has caused numerous negatives effects to women’s self-esteems nationwide, it contradicts

The dove beauty campaigns are again a perfect example of this, as they depict a digitally altered photo of a woman being presented on a billboard (Tpiper). Depicting a remarkable transformation of an ordinary woman, this video shows a billboard model being produced through means of excessive makeup and hair styling in conjunction with digital editing after the photo was taken. This woman is not natural. She has pounds of makeup on her face, as well as photoshopped touchups, and yet she is perceived by the public as the standard of beauty. Nobody is able to compare with such a carefully sculpted face, and therefore this establishes unrealistic expectations

For women, advertising exemplifies the ideal female body. According to Kilbourne, young girls are taught from a very early age that they need to spend lots of time and money to achieve this “physical perfection.” But realistically this cannot be achieved. The ideal woman’s body is Caucasian, very skinny, big breasts, no flaws, and pretty much no pores. This cannot be achieved because it is physically impossible to look like this; the illusion comes from the secret world of Photoshop. No woman is beautiful enough so they leave it to technology to create perfection. The supermodel Cindy Crawford said, “I wish I looked like Cindy Crawford!” She knew the realities of Photoshop and body image, and more women and girls need to become aware of this as well.

Elline Lipkin, a Research Scholar at the center for the Study of Women at the University of California, Los Angeles, describes in her article ‘From girls’ Bodies, Girls’ Selves: Body Image, Identity, and Sexuality, the effects of media body image have on females. Many females may not be aware of the effects that the media has on women. In fact, according to Lipkin women are taught a lesson about what a female should look like just by the advertisement. Advertising what the ideal female body should look like may seem like a good idea, but really it effects woman more in the negative side then on the positive. In fact, most of the ideal female body is false, in which it could become harmful emotionally and physically. To improve the confidents in female very own body, false advertisement can stop in which negative effects will also stop, and changing the way women see their body in a different view.

The media is our source of constant information, and is presented in many forms such as, daily newscasts, social media like Facebook, and the magazines strategically placed in our doctor’s office. There is no surprise that it is also the dominant influence when it comes to society’s beauty standard either. Unfortunately media isn’t a positive influence all the time, and is the main force behind negative body image epidemic that plagues women, especially the 18-25 age group. In order to fully understand the severity of what some call a “Vanity” issue we must look into the facts of how exactly the media damages women’s perception of their own bodies, and then observe the extent of the damage done to the physical and mental states of these women

Mass media is effective in teaching us what we “should” look like. Women should be thin. Men should be muscular. The skinny and muscular ideals portrayed in advertising encourage men and women to look a certain way. The depiction of the female ideal has helped shaped society’s perspectives about beauty. The media pushes you to “improve your body” by buying their products but soon the road to a skinny and toned body leads to a self destructive path of self hatred. The powerful ideas that the media transmits through words, images, and movement can have lasting impacts on the human brain, affecting how we think and

In today’s society, women are held to a higher standard of beauty than men. Women in the media shape society’s mainstream idea of beauty. Beauty standards surround us worldwide, from magazines, television, to films. The media depicts unrealistic expectations for women to look a certain way. One of the great offenders of this issue is Victoria’s Secret, because they only use models that look a particular way

While watching television, searching the internet or lounging on social media you probably have seen the thin beautiful models and the fit handsome men. Everyday both males and females see hundreds of advertisements like these, most which have been most likely retouched or edited in some way. This is the making of beauty ideals in America. Each edit wipes away possible flaws in people which leads to negative self body image because your body doesn’t look like that body posted all over the media. Everybody has struggled with body image at one point or another to some point. The effects from it range from depression to extreme measures for change. Most of the effects are closely intertwined with one another. False advertising like photo retouching in media leads to body comparison and more negative connotations with one's self perception and deceives the definition of beauty in America.

Advertising uses a lot of different techniques to show the public the perfect female image. Body doubles and computer retouching are two examples of how advertisers are able to “doctor” images. The majority of women we see in magazines, music videos. and movies do not appear in reality, as we perceive them in the media. We may actually believe we are looking at one woman’s body when we are actually looking at sections of three or four women’s bodies, which, when spliced together, shows us the best parts of each women’s body as the final product. Women cannot attain these impossible standards of attractiveness. Young girls learn very quickly that they must spend much time, energy, and money on achieving these standards.

For example, Jennifer Lawrence was recently featured on the cover of Flare magazine, but it wasn’t entirely her. An already beautiful woman was altered and refined so that she could fit the qualifications of the magazine editors. They photoshopped her to look thinner, have more appealing features, and even changed the shape and color of her hands. If a famous actress that is already looked to as gorgeous had to be modified to look better, how can common women ever feel good about themselves? Only 5% of women in the U.S. are said to naturally have the picture-perfect body that is portrayed in media. 40-70% of girls that are in grade school either want to lose weight because of magazine pictures or think that the perfect body is depicted by magazines. 42% of girls in 1st through 3rd grade want to lose weight. 81% of 10 year olds are scared of getting fat. The media’s interpretation of the ideal body is even affecting kids. We can prevent that by stressing that being “average” isn’t what you see on magazines, being “average” is any way someone can be

This is just another reminder that the media has a lot of power to subtly shape the perception of crimes.

Mass media falsely claims to be an advocate for self-acceptance and the idea that every woman is naturally beautiful, while it simultaneously uses Photoshop to erase all trace of that natural beauty—imagine how much they would Photoshop women if they did not extol real, non-enhanced, beauty! The women in these digitally improved photos look, quite frankly, as real as Barbie and her friends, and few women actually believe that the women in the pictures look that flawless in person. However, these pictures have the power to make any woman, including those in the pictures, feel inadequate because she is not as “attractive” as a Photoshopped image, the power to make a woman detest herself