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Alltel Case Analysis

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The Alltel Pavilion Case Analysis
To: The Alltel Pavilion Management
From: Team2
Date: 09/17/2012
Subject: The Alltel Pavilion Strategy and CVP Analysis

In this memo, we use CVP analysis to explore strategy for negotiating with different types of artists and for realizing the business target under various conditions.
The ALLTEL Pavilion in North Carolina is an outdoor amphitheater that provides about 40 concerts to the public per year. The past operating period shows negative results. The management’s aim is to forge a better strategy to realize their goals in terms of their budget and sign contracts with different artists.
Although the financial goal is to create profit, we need to calculate the breakeven point to get started. …show more content…

Exhibit 5 shows the breakdown of fixed costs. Exhibit 6 shows corresponding contribution margin for compensation based on a fixed fee as well as a 100% variable fee. If we assume Alltel would pay the talent 90% of ticket prices, which would vary slightly depending on talent, while maintaining the same facilities charge and service charge, the total contribution margin drops form $37 per paying customer to just over $15.While this is not ideal, the benefit is the reduction in up front expenses required. By going to 100% variable compensation Alltel no longer has a substantial fixed cost associated with paying the talent. Since Alltel only received ~10% of sales, we would suggest Alltel no longer handle the promoting, saving them another $20k in fixed advertising cost. The talent would now be in charge of the promotion. They would have the most to gain from the promotion as they would retain 90% of sales. Hiring a promoter would have its own ROI calculation and Alltel could certainly continue to offer the services but with a fixed price outsourced model or affiliate variable compensation model negotiable with each event. Alltel is not a true promoter and this would allow them to focus attention on their core business and let true promoters promote. The net result of this is a contribution margin 38% and a breakeven of 5264 paying customers. This is down from the previous breakeven of 8341. We would describe this process of

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