2. Describe the marketing processes used by ALDI.
In order to the success of a marketing process, planning is vital to give purpose and direction to all the business’s activities.
2.1. Situational analysis
The situational analysis is the first step in the marketing plan because it is vital to set out the current situation before any new direction is determined. This provides the firm with an opportunity to examine the marketing environment, customer needs, and the competition. Since there are very few large supermarket chains in Australia such as the duopoly of Coles and Woolworths, Metcash and the IGA stores and ALDI it provides an advantage for ALDI to be highly competitive and an impetus to differentiate the product (Dhali, 2015, p.2).
2.1.2 Swot analysis
The swot analysis is commonly used during the situation analysis step of the marketing planning process, which allows the business to evaluate its strategic position, identify its strength and weaknesses, give an indication of threats and highlight areas of opportunities. In terms of the internal aspects, ALDI has a number of strengths and weakness.
The
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For example, ALDI has expanded into South Australia and Western Australia, which has increased their overall revenue and market share (Dhali, 2015, p.2). Rising wealth of personal Australians provides an advantage for ALDI profit maximisations and growth as it has led to an expanded grocery sector (Dhali, 2015, p.2). As a result, this provides an opportunity for ALDI to take an advantage of e-commerce better and to improve their online presence (Dhali, 2015, p.2). However, there is an indication of possible threats such as an increase in the goods and services tax (GST), which indicates a reduction in the consumer income tax. Due to the falling value of Australian dollar the cost of import rises which reflects on higher
The SWOT analysis is commonly known as a tool for business analysis. Its main use is for looking at strengths and weaknesses to do with the organisation, current or future opportunities and possible internal and external threats. These can then be dealt with to make them into a positive.
Provide a situational analysis of ALDI in Australia. ALDI was established in the year 1914 and at that time there were a few stores and now they own around 7000 stores worldwide. Not only in Australia but it has a dominant presence across European countries.
A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should
Whilst making marketing decisions a business must decide their method of marketing. This will then be the way in which all future marketing activities will be planned. This is marketing planning. It has a huge number of benefits for any business. It’s influenced by the strategic plans of the business and its corporate objectives. Large public limited companies such as Nestle will usually have an overall plan for the business and has set objectives which they’re able to achieve. Smaller companies within the business will then create their own marketing plans which fit in with the overall strategic plan. The business has to consider several questions before coming up with the marketing plan:
SWOT analysis is a useful method to investigate internal environment. By implementing SWOT as an analytic tool for Sainsbury, the company could gain a comprehensive list of factors they should concern in running a business properly.
SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that the company face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you will giving you the opportunity to ward off possible threats from external sources.
The report is a brief overview of ALDI’s performance based on their current strategy. The report will analyze ALDI’s strategy to perform effectively within the highly current competitive market. The report will identify the mission and fundamental objective of the company. Furthermore, the report draws attention to the analysis of strategies of ALDI and evaluates the performance of their current strategy
Swot analysis refers to the strength, weaknesses, opportunities and the threats that a business faces. Every company has its strengths, weaknesses, opportunities and threats that it faces.
A SWOT analysis is an evaluation a company’s strengths, weaknesses, opportunities, and threats (Armstrong, 2010, p.77). A SWOT analysis is a useful tool in comparing a business, or in this case a character’s, traits to the situation and to other characters.
The company then needs to do planning and controlling relative to the marketing activities. Planning is the process of setting goals – proximal and distal – and developing strategic plans to give direction and standards for the marketing activities. The company needs to control the whole marketing process by measuring results, evaluate the results by comparing actual performance to goals and if there are deviances, take corrective actions to change the marketing mix. For example, if the product packaging makes the product too heavy, marketing management need to revise the packaging planning and change it accordingly.
In the beginning, there was darkness. Nothing except one person. This person was a god. And his name was O Theo Solon. Which means god of all. O Theo Solon was bored and lonely. So he created a ball, which was the earth. It was just a ball containing nothing inside it except air. He hadn’t put anything inside the earth yet. After he made the earth, he needed light to see. So he made the sun just with a snap of his fingers. And he made the moon and stars for the night. Later, he made the land and seas to fill the earth. O Theo Solon rested, and after a while, he saw the earth was lonely just like he was. There was nothing in the earth except land, water, and air. O Theo Solon decided to create animals to fill the lands, waters, and air. He wondered
The SWOT analysis is business analysis method that business can use for each of its department when deciding on the most perfect way to increase their business and future growth. This procedure identifies the internal and external strengths, weaknesses, opportunities and threats that are in the markets.
According to Nicole Fallon of the Business News Daily, a SWOT analysis is an analytical framework that can help any company face its greatest challenges and find its most promising new markets, by identifying the organization’s strengths, weaknesses, opportunities and threats (2017). It allows for an extensive evaluation of the company’s internal and external resources as well as current and future threats that the company may face. This process can be a great asset in determining and exploring new initiatives, as it helps to identify areas of improvement within the organization while helping with the facilitation and implementation of new business policies. This process is crucial in refreshing the strategies and tactics of any
According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.