One of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.
According to the latest statistics given by the International Air Transport Association (IATA), the airline sector will post a profit of $9 billion in 2011. After the recent credit crunch, economies are now coming back to normal, business travel is increasing and investments in the airlines are now rising.
Political/Legal influences
Privatization
Over the years airlines have undergone large-scale privatization; previously a significant portion of airlines
…show more content…
Government policies
Fiscal policies of the government can have significant impact on the industry’s performance. Governments generally impose high taxes on airline industry, which is passed on to the customers in the form of higher air fares, alternatively airlines reduce the number of staff is cut down costs. An example is United Kingdom, when the UK government imposed high taxes on the aviation industry, the number of cargo operators reduced sharply in order to reduce costs (My-Efficient-Planet, 2010).
On the other hand governments support aviation industry by building airports, roads and hotels near airports, because they recognize this industry as an important ingredient for economic well-being. In addition governments arrange security at the airports to ensure safe journey. The terrorist attacks of September 11, 2001 have had negative implications for the industry. Over the years, all the airlines have changed their routes, marketing tactics and prices; they are also making an effort to reduce the fear and negative image associated with air-planes. Governments have imposed strict security checks on air travel passengers in order to avoid any unforeseen terrorist activity.
Economic forces
GDP
The growth of airline industry in any country is directly proportional to its GDP growth; the greater the business activity, the more air travel and the higher the GDP of the country. The demand
In recent years the Airline Industry in Europe has experienced good levels of growth. Despite instances of deceleration the market is forecasted to remain stable producing moderate growth through to the end of the forecast period in 2018. According to a report issued by MarketLine in 2014 the European Airlines industry had total revenues of $180,945.8m in 2013, which represented a compound annual growth rate
• Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss challenges and strategies impacting the industry • Discuss the new breed of airlines • Discuss why airlines fail and how to achieve success
Air travel is one of the largest growing industries in the world. Activities such as world trade, economic growth, international investment, tourism and cargo services are central to the globalisation that is taking place in other industries. Air travel for business and leisure purpose has been experiencing a significant growth worldwide.
American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.
The modern day airline industry is a highly complex and dynamic industry, characterized by numerous elements. For instance, the airline industry is now, unlike its inception period, populated by privately owned companies, rather than state owned enterprises. Then, the airline sector is marked by high levels of financial resource consumption, employment concerns or pollution complaints.
The Airlines Market within the United States of America is very important in the role it plays. This industry thrives on what happens upon the profits, failures, successes and all around survival of certain markets. We find that to often within a market there are many gains and profits because of new industries leaving and new industries entering. An Airline market can consist of many different types of businesses plans. The theory behind how American airlines compete among other airlines is with price elasticity. We find that we stay a float by the prices that are offered for certain flights etc. The airlines use the competitive edge by allowing the company to survive. Government can have an adverse effect on what it can do to force
Increased interest rates & credit crunch in US are affecting people to spend on luxuries like long distance air travel. The economic environment of the airline sector has been characterized by growth in relation to most key figures. Air travel demand has closely mirrored the cyclical pattern shown by gross domestic product (GDP) figures in that it responds to cyclical upswings and downswings. However, air travel growth has far exceeded GDP growth over the period. Between 1960 and 1995 the total world economy, measured by GDP, grew by a factor of just over three, while air transport, measured by tonne-kilometres, grew by a factor of nearly 20 (Hanlon, 1999).Furthermore, fuel and aircraft prices are major expenditure items subject to fluctuations and the international orientation of the industry means that movements in foreign exchange rates can have major effects upon industry profitability. Holloway (1998) maintained that aviation managers face the need to pursue strategies capable of sustaining profitability throughout entire economic cycles.
A steady and growing economy helps most industires grow. Changes in prices are anindication of the current economic environement. Government regulations monitored by the FAA and interference influence an industry by regulating prices and safety rules and guidelines that all airline companies must follow. Air travel is more in demand than ever. Because of the number of carriers and their low prices, more people are able to fly and choose from a variety of places. Things such as terrorist threats and disease epidemics are definitely a factor when trying to decide where they want to go. Technology of course is a huge part of any industry the airlines in particular. Advances technology is a cost saving mechanism for many airlines. Most older airplines are being replace with newer planes with better technology to save on fuel and provide a safer and more confortable ride for passengers. The safety of the crew an passengers and American Airlines realizes the need to invest in better customer service in the air and on the ground
Many have us have flown in our lifetime, in fact, according to the report from the Bureau of Transportation (2014); there were 824,832,951 passengers and 9,706,403 domestic and international flights in 2013. Regardless of your fears or thoughts about flying, the reality is that most of us will have to fly at some point in our lives. Airline companies understand how stressful planning a trip can be; therefore, their goal is to make it as simple and customer-friendly and convenient as possible. Although perhaps perceived as a profitable business, airline companies have gone through major struggles in the recent years. From rising fuel prices, to the catastrophic events of 9-11, the way airline companies operate has evolved and those that continue to stay in business have had to endure changing customer needs, challenging financials, and steep competition.
The U.S. airline industry provides a unique service to its customers. It transports people and goods with efficiency and convenience which is not achieved by any other service. The purpose of this article is to collect data on the U.S. airline industry and analyze the state of the industry today. Data came from sources such as the Federal Aviation Administration, scholarly articles, and websites such as dallas.culturemap.com and airwise.com. Tools used to analyze the data include P.E.S.T., and Porter’s five forces. The analysis also focuses on the industries’ drivers of change and its key survival factors.
Aviation industry is one among the most important industries of any country because of its economic and social viability. The aviation industry not only contributes to the Gross Domestic Product (GDP) of the country and improves employment statistics, but also aids in domestic and international trade, and facilitates many other businesses. Socially the industry connects people to people leading to cultural exchange and enhancement. Indian aviation industry has completed a century of its existence and these 100 years have witnessed severe highs and lows. On the one hand, there has been rise in the number of companies competing in the industry along with a simultaneous growth in the number of airline passengers; on the other hand the industry
History The airline business has been in existence for over 75 years. There have been many upward and downward swings in the overall airline business economy. History has recorded that while 140 airlines have declared Chapter 11; only two have emerged. Today, the U.S. airline industry is facing an unprecedented financial crisis and the outlook is bleak. Only one major carrier that has shown a profit over the past four years and, in the same timeframe, the other major carriers show a combined total loss in excess of 25 billion dollars. This downward spiral cannot be attributed solely to the 9/11 disaster, many other factors contributed to their downfall.
The airline industry market has had its ups and downs, currently the airline industry is in the positives of making profit. The battle of keeping up with the positive profit margin, especially in the current economy will be a
The airline industry offers an efficient and unique service to customers. This industry is able to provide convenient transportation to people that wants to travel long distances. The airplane has been an invention that has improved the way people travel from one place to another. People has been able to experience traveling in a different way since the presence of airplanes. The airline industry has developed over time and is making it possible to travel to far places in a small amount of time. With airplanes available it is possible to visit and even do business in places that one day we thought were extremely hard to reach.
risks the airlines face every day. The potential business risk of terrorism had been known for