Air India

Extensive public relations and advertising campaign slogans by easyJet resulted in increasing demand for more flights resulting in the creation of new routes. The concept adopted by easyJet was the use of one type of aircraft

American Airlines originally started as a small airline company called The Aviation Corporation. In 1929, The Aviation Corporation acquired smaller airlines to conform what was known as American Airways, Inc. By 1934, American Airways changed its name to American Airlines, Inc. The Douglas DC 3 was the first successful commercial aircraft

In Microeconomics, Air Transportation is a necessity to a country economy and growth. Many countries rely on Air Transportation because of its benefits. Air Canada is the biggest airline also it was the first airline that was created in Canada. Many Canadians chooses Air Canada because of its size and services. According to the future population, as the Technology expands, many people see air travel as a sign for the future.

Amelia Earhart The ability to fly in the early 1900’s was such a delight and an experience for all, but the ability to fly as a woman was always something new and extraordinary to people in that time. On July 24th, 1897 in the small town of Atchison, Kansas, the first female to achieve flight over the Atlantic Ocean was born. Her name was Amelia Earhart, or “Lady Lindy,” was born to the parents of Amy Otis and Edwin Satan Earhart. She became the sixteenth women to be issued a pilot’s license. Though that may seem insignificant, the amount of women in the entire American nation who had a license to fly is incredibly low, so it was a great achievement.

In 2001, AirAsia was founded by Tony Fernandes. After six years, Fernandes realized the company should create a airline separated from AirAsia to focus on the low cost long-haul market which he called AirAsia X. Azran Osman-Rani was appointed to the become the CEO of the newly established company. The company had an initial success by being the first mover. However, there were some problems that they had to face along the way as they were in a completely new market using an untried business model. One of the main challenges for the company is the protectionist measures taken by the Malaysian government to protect the national airline, Malaysia Airlines (MAS). The other major problem is the limitations on the general

Air India began its services in 1932 and has been operating in India for the last 78 years. It is the oldest passenger flight of India. The government of India holds 49% of Air India’s share with an option to acquire 2% more since 1946. This made Air India a public sector thus enabled it to operate flights internationally. In spite of being a public sector company Air India has been running in loss for the past 10 years.

It managed to gain passengers at a tough time when Kingfisher couldn’t perform its services as a full carrier service airline whose traffic migrated to Air India which is country’s oldest airline which a trusted brand name. This gave profits to the sinking airline

For my customer services investigation I have chosen Air Mauritius. Traveling with them often has made me more aware of the airlines behaviour and consistency.

On 27 December 2006, AirAsia's CEO Tony Fernandes unveiled a five-year plan to further enhance its presence in Asia.[7] In the plan, AirAsia will strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indochina, Indonesia, Southern China (Kun Ming, Xiamen, Shenzen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia. Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit 18 million by end-2007.

To be able to adjust with stiff competition that keep increasing in the airlines market, airlines industries tend to come up with different approaches and strategies to be more competitive. Air Asia, like any other airlines adopt strategic approach to marketing and expand their market reach and give better and satisfying service delivery to their target market. Being an industry that considers differentiation strategy, Air Asia continue to focus on their low cost approach, frequently flights approach, guest convenience, ticketless services, easy payment channels, internet booking, reservations and sales offices, and authorized travel

American Airlines, Inc. (AA) is a major airline of the United States. It is the world 's largest airline in passenger miles transported and passenger fleet size; second largest, behind FedEx Express, in aircraft operated; and second behind Air France-KLM in operating revenues. A subsidiary of the AMR Corporation, the airline is headquartered in Fort Worth, Texas, adjacent to the Dallas-Fort Worth International Airport. American operates scheduled flights throughout the United States, and flights to Canada, Latin America, the Caribbean, Europe,

The changing travel habits of people have very wide implications for the airline industry. In a country like India, there are people from varied income groups. The airlines have to recognize these individuals and should serve them accordingly. Air India

Air Asia leading airline was established with the dream of making flying possible for everyone. Since 2001, Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. With a route network that spans through to over 20 countries, Air Asia continues to pave the way for low-cost aviation through our innovative solutions, efficient processes and a passionate approach to business. Together with our associate companies, Air Asia X, Thai Air Asia, Indonesia Air Asia, Philippines Air Asia and Japan Air Asia.

Figure 5 : Air Cargo growth and its impact on GDP growth in India Source: NCAER,2012

Before 1985, Dubai was primarily served by Gulf air. Gulf air was based out of Bahrain, a