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Aetna Buys Exchange: A Case Study

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Aetna has weak tangible resources. Although, their financial standing has improve from $42.8 billion to $52.7 billion yearly, reducing the cost of goods sold about 1% (Consoliated). This correlates with the Health Reform legislation passed and the number of additional buyers (Dialynas, Chew and Kristof). As of March 31, 2015, return on assets is 5.01% and capital is at 11.32% return (Consoliated). Aetna has a maximum borrowing capacity from the Federal Home Loan Bank of Boston of approximately $882 million (USSEC). They depend highly on Large Case Pensions due that this segment provides most of their profit (AET). They have added new technological equipment that they hope will productivity effectiveness and efficiently (Aetna Buys Exchange …show more content…

Technological advances are intertwine in both areas. Aetna software has been remanufacture more simple and easier for consumers to navigate. They want to have policy information available twenty-four hours and become the leading company in healthcare technology. This will be available in all media devices and work in real-time. Aetna understands that technology is so important that they gave $4.5 million grants to poor minority populations to have digital health technology available for healthier and more active citizens (Kern). In addition, their corporate brand has become popular due to the many areas that Aetna portfolio has grown. They have various individual plans and employee bundles. Aetna brand awareness has risen due to the many accomplishments and years Aetna has been in business. They strive to network with the best providers to give the best quality of healthcare services. With the purchase of InterGlobal in Singapore and Aetna, rebrand within their company expects to improve Aetna brand recognitions, especially in Asia where InterGlobal has a strong relationship (Stefan). Increasing employee rate has even increase its popularity more. Aetna wants to attract and retain their best employees to meet the needs and wants of a consumer individualistic consumer. …show more content…

Aetna saw a need for better pay to Aetna employees. The value factor is that they saw the importance in this segment of their industry to give best customer service. Aetna wants to attract a more skillful and loyal employees (Sturdevant). They are maintaining themselves relevant in technology and databases to effectively recruit and maintain their work and consumer related area. This value factor is they have selected high quality companies like Bswift to have the many technological capabilities (Aetna Buys Exchange Technology Company Bswift for $400 Mln). This will allow consumers to have the freedom and comfort to rate and leave comments about Aetna’s overall structure. This is highly valuable to any company to have the opportunity to respond accordingly, and change for the better

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