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Advertising In Advertising

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Ads Everywhere, Suggesting Buy This!
There are ads everywhere! When we look in our daily lives, ads are on TV, in magazines, inside stores, and even sent to us in mailers. When looking at advertisements, it is not uncommon for most realize that there are lots of ways that the manufacturers try to pull us in and get people to purchase their items. What attracts us to actually paying attention to any specific ad in particular? While reading Cosmopolitan, which is mainly a feminine magazine based on the articles inside, I came across an ad that we will be exploring in depth. In this advertisement for an Aussie hair conditioner product, manufacturers subtly incorporate hidden meanings in advertisements within the visual elements, attempting to appeal to consumers emotions, logical use of the product, and hints of ethics are incorporated to persuade a purchase of women with unmanageable hair.
Firstly, let's explore the colors used. The background colors are a range of a very light blue to a darker sky blue, a range of purple is also used, a magenta pink is used in the Aussie logo, and white lettering thru out. The various shades of blue in the background and the splashing water may evoke feelings of happiness from past memories, like being at the beach or lake. It is commonly said that blue is a calming color. While, purple is a color that is commonly associated with many terms which include royalty, and can give an impression of wealth and extravagance. (Olesen) The Aussie brand

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