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Advertisement Analysis: Steel Tribe Muscle Gear

Decent Essays

Advertising is a tactic used by companies to draw in consumers to purchase their product. The advertisement that is shown in the following paper is not only used to draw in consumers to purchase their product, but what type of benefits accompany purchasing their product. The advertisement shown is one by the company of “Steel Tribe Muscle Gear”. Although the advertisement is meant to promote the t-shirts and “muscle gear” that is being sold on their website, a muscular man in the background is really what is being sold. Not enough people are aware of the process that models and actors go through to look the way they are. Companies use people like this to capitalize on those who viewers who are vulnerable and insecure about their body image. …show more content…

Steel Tribe Muscle Gear is a clothing company that sells workout gear (short, long and no sleeve t-shirts). Although the clothing line is not extremely large, they use an advertising tactic that sells the person in the advertisement not the products. By putting a phenomenally physique man in the advertisement, it gives the people targeted, the impression that in order to wear the clothing that they are promoting, the body in the advertisement must resemble the body that will be wearing the clothes. By showing a muscluar man as the promoter for the clothing line, the idea of self worth is one that plays a major role in choosing to pay attention to the advertisement or not. Companies like these focus their advertisements towards audiences who are not sure about the person they want to be/become. They advertise men and women like this to give people who are unsure about themselves a model or image that they should strive to become, on their journey of inner happiness. This brings up questions and insecurites of ones outlook on their body. Body image is a broad concept that deals with multiple different components, …show more content…

It depicts the type of moods that humans will experience. People interpret media differently and receive messages through different perspectives. Although this advertisement could possibly exploit inner insecurities and anxieties that readers may have towards themselves, the other side of that is looking at the advertisement and finding motivation through it. Motivation is a good thing at times, but when motivation turns in to desperation and frustration, it can trigger unhealthy and not the most intelligent actions. A study was done in the Flemish part of Belgium with a random sample of 618 boys ages 11-18 years old. Within the study, the discovery that adolescent boys' use of supplements, has a relation to the exposure to appearance-focused media and fitness media (Frims & Vandenbosch & Eggermont, 2013). In saying this the findings showed that boys who rarely used fitness media were approximately five times more likely to have ever used supplements and more than twice as likely to consider the use of anabolic steroids compared to those who have never used fitness media (Frims & Vandenbosch & Eggermont, 2013). It is important to understand the concepts and theories that the companies continuously use on innocent and uninformed people because it happens everyday. The viewers of these different types of media, may not realize that the environment they are surrounding themselves in could cause serious

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