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Advantages Of Online Reservation System

Decent Essays

According to Hong and Zhang (2009), the online reservation technology serves as an intermediary between businesses and customers where it synchronizes customers’ requests and business responses in real time through the Internet. Figure 2 shows the mechanism of online reservation system. Consumers made reservation online through the provided system and then the company will receive their reservation through their device. This benefits both business owners and customers. On the business owner’s side, it enables them to manage easier their customers, less employees needed, and have loads of information of their customers, such as their contact information, favorite dishes, and time of the parties. On the other hand, customers can have guaranteed …show more content…

This technology is applicable to any industry that is suitable, such as the food preparation and delivery businesses, travel-related businesses, event tickets, and university class reservations. It can also be integrated with other technologies, such as online payment, auto reminder, and online ordering items. It stores all the past and current information from both the consumers and businesses where both entities can access it as well.

In Vathianathan and Roy (2009) research, it is found that the two significant factors in succeeding the online reservation system are:
1. Perceived Usefulness
Consumers would use an online reservation system when they see a significant improvement through it, not the easy-to-use of the application. One of the examples if it is an online shopping is by providing consumers with comparison of prices on the same product between one and other stores.
2. Playfulness
Computer playfulness is the interaction between the user and the system (Webster and Martocchio, 1992; Woszczynski et al., 2002). Comparing to perceived usefulness, this factor is more significant in driving consumers to indulge in using the online reservation

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