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Advantages And Disadvantages Of Starting A Joint Venture

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As it has said, there are very good reasons to decide starting a Joint Venture. Joint ventures as a strategic alliance between companies present lots of benefits for the different parties. They allow to spread the risk between the venture partners. The co-ventures agree to share profits and losses depending on the risk taken by each of them. It allows flexibility due to its nature. Flexibility setting the limits of the business, in structural organization and in decision making processes, overall in comparison with its parent companies. They also facilitate the access to resources. Here it is included, as well, financing, the specialized staff and technology. This is an opportunity to gain new capacity and to benefit improving the ability and …show more content…

Therefore, not everything are advantages. The main reason for this failures is the human factor. To stablish a relationship based in confidence and trust between partners requires an effort and time. Human resources integration and knowledge sharing are very difficult to manage. Different cultures and management styles can clash and grow barriers of communication and co-operation. When partners do not communicated their objectives to everyone involved clearly enough cause deterioration of the trust. There are some structural drawbacks like when the Joint Venture is not well balanced between partners: different levels of expertise, investments or assets brought into. At early stages, it is necessary that the Joint Venture receives support and leadership from the parent companies. Sometimes, this support is not given enough due to that the Joint Venture is not part of the core business of the parent …show more content…

The strategic alliance stablished in the first place should guide the analysis of success. Along the years there have been lot of different approaches to this subject, the book International Joint Ventures: Theory and Practice (Aimin Yang and Yadong Luo, 2001) explains a good amount of them. Therefore depending on the aim of the Joint Venture it could be taken into account different indicators: increase of profits, share R&D expenses, market position, improvements in distribution channels, reducing of overall costs, development of new technology, diversity of products, reduction of competition, reduction of risks among others. There is no magic formula to measure the level of success of a Joint Venture, each case has its own particularities and it has to be analyzed taking them into account. As a general approach, the success of a Joint Venture should be determined by the distance between the objectives and the

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