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Advantages And Disadvantages: Benefits Of A Mergers And Acquisition

Satisfactory Essays

2. Benefits of a merger or acquisition
There can be many good reasons for developing and growing your business through a merger or an acquisition. Those benefits may include but are not limited to the following:
i) Increased Market share
The target business may have a consolidated distribution system or presence in a geography where the acquirer is not present. In such cases, a merger/acquisition leads to increased market share and allows access to a wider customer base thereby promoting the acquirer’s business. ii) Quality staff/employees and additional knowledge or skills of the industry
A business with a good management and robust internal processes would be quite useful to the buyer and will enable the buyer to improve their own after the merger/acquisition. …show more content…

In case unaudited information is available, warranties should be obtained
 Details about their customer base.
 Trends and variations in net margins and sales
 Future Forecasts: The business should be realistically assessed with your knowledge of the industry and market
 Information about its HR policy
 Its marketing strategy
 Its operations strategy
Although a lot of target assessment can be done by the acquirer himself, it is often invaluable to have an expert assess the target and provide insights about the acquisition. Hence, an industry expert can be hired and he should be asked to provide his inputs on:
 Market changes and conditions
 What leads to change in prices in different geographies and how are margins affected
 The target business’s outlook and health
 Other market

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