Adidas and Nike

NIKE Inc. is one of the world’s biggest sporting brand based in Oregon USA. Founded in 1968, NIKE is the world’s biggest designer marketer and seller of athletic footwear, sports equipment, apparel, accessories and services, by sales revenue of $21.5 billion in 2012 (NIKE, 2013). With 48000 employees, NIKE’s operation cuts across different regions in the world

Nike Inc. is a very large, well-known brand which is a direct competitor with Lululemon, Nike have a well-known reputation in the sporting world, targeting many different athletes with a large product line while sponsoring and getting athletes to represent their product line. Nikes market capital is $86.6 billion while their revenue is $34.35 billion, Nikes market share in Q2 of 2017 rose to 39.93% with their footwear dominating the market with 51.88% (NKE Sales vs. its Competitors Q2 2017, 2017).

From its creation, Nike has been consistent towards striving to be the best sports brand in the world. From its sports technology innovations and quality materials, to its exclusivity and customer loyalty, Nike has ruled over its competitors. Nike holds to its mission statement and considers anyone that is able to move to be an athlete, and it strives to provide the best equipment and apparel for its athletes. It is through this determination to be the best that Nike maintains its advantage over other industry companies such as Puma, New Balance, Asics, and Reebok. Nike’s strongest competitor is Adidas, who also has a determination to provide the best athletic apparel

Nike is one the leading shoe and athletic clothing company in the United States and probably one of the largest in the world. In 1993, Nike's yearly revenue became as large as the NBA, NFL,

Nike is the world’s single largest producer of sporting wear, clothing, shoes and accessories. An Oregon based company founded in 1972 by Phillip H. Knight and William J. Bowerman. Nike’s broad range of products is the key to it’s success, it’s range includes Nike Skateboarding, Nike Golf, Nike Pro, Nike +, Nike Air Jordan and owns other big names such as surf brand Hurley; shoe manufacturer Cole Haan; and two large sports companies – Converse and Umbro. Having such huge sponsorship contracts with many of the world’s biggest athletes and sports teams, these huge profiles are simply another outlet for Nike to promote their products. Nike currently employs over 31,000 people

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

The sportswear industry is very price sensitive and most competitors prices are about the same. Nike sells its products in Nike shops and the selling of its products direct to the consumers conflicts with other resellers of the brand. Most of Nike’s earnings are derived from selling into retailers.

By far the leading competitors in the industry are the three-headed monster of Nike, Under Armor and Adidas. With Nike reporting 13% increase in revenue in North America and the fact that North America accounts for 40% of their revenue alone, Nike is truly the giant of the industry, (“Adidas Vs…”). Though Adidas holds a huge chunk of the market share in European countries, the mainly soccer-oriented company falls behind Nike and Under Armour in the US. Recently Under Armour surpassed Adidas when “Under Armour’s U.S. sales of footwear and apparel totaled $2.6 billion in the 11 months through Jan. 3, compared with $1.6 billion for Adidas, according to data released Thursday by Sterne Agee and SportScanInfo. Both companies trailed Nike Inc.’s

Buyers – over price of Nike, Buyers have some power. Nike can manage its prices, the reason is it knows people will pay

Nike is an American multinational business that is occupied in design, development, manufacturing, international marketing and it sales clothing, footwear and other sport equipment. The company was established in January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil knight, and in the end the company was officially called Nike. Nike has so many factories that located around the world, but the most famous factories that produce the clothing and other sport equipment are in China, Vietnam, Indonesia, Mexico, and in many other countries. Furthermore, Nike searches for countries that have people are willing to work for the factory in order to make a living for their family.

Non Price Competition: In a monopolistically competitive market like that of footwear industry, there is just a slight difference between the products manufactured by various companies such as Nike, Reebok, Adidas, Puma etc., and hence the companies rely heavily on non price competition. They mainly use advertising to flaunt their products and try to get consumers to buy their product over another. The goal of product differentiation and advertising (non price competition) is to make price less of a factor in consumer purchases and make product differences a greater factor. There is a lot of non price competition

NIKE is the world’s largest athletic footwear and apparel that ranks in the top 20 of the World’s Most Valuable Brands 2015. It designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories. The company was founded in 1964 and has its headquarter in Beaverton, Oregon. Apart from Nike brand, the company also entirely owned subsidiaries, which are Converse and Hurley International brand. In FY2015 (for the period ended 31 May 2015), Nike, Inc. recorded revenues of $30,601 million ($28,701 million solely from Nike brand), a growth of 10% over FY2014. Moreover, a break-down of revenues (only Nike brand) by geography illustrates that 47.9% of the total revenues were accounted by North America, 19.9% by Western Europe, 13.6% by Emerging Country, 10.7% by Greater China (an increase of 18% over FY2014), and the rest by Central and Eastern Europe and Japan. In addition, in term of revenues by product category, Nike generates revenues mainly from Footwear products with 63.8%, following by apparel 30.1%, and the remaining is equipment and other.

Nike, founded in January 25 1964 by Bill Bowerman and Phil Knight, is the world’s largest sportswear designer holding a dominant position in the worldwide athletic footwear industry with a market share of 33%. It markets and distributes athletic footwear, apparel, equipment and accessories, constantly emphasizing on technological innovation, developing and manufacturing products that help reduce injury, maximize comfort and enhance athletic performance. However, a large percentage of the products are worn for casual or leisure purposes. Nike also gains income for its wholly-owned subsidiary brands such as Hurley, Converse and Jordan Brand.

NIKE, Inc. is a multinational corporation, found in 1965 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It is headquartered at Beaverton, Oregon, US. Nike works to design, develop, manufacture, market and sell apparel, footwear, equipment, accessories and services. BRS was renamed Nike in 1971.

Adidas is a sportswear manufacturing company started by Adolf Dassler. Adidas group has incorporated brands including Adidas, Reebok, TaylorMade-Adidas and Rockport. The wings of the company are widespread and have assimiliated other productions including handbags, shirts, spectacles, watches, balls, and sportswear. Adidas is being the largest company that sells footwear in the European market and have achieved a momentous market share at the global platform. Adidas has achieved phenomenal sale and have reached the pinnacle of success on the global scale with other international footwear companies (McDonald & Milne, 1999).