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Academia Barilla vs. Elbulli Strategic Mgmt Analysis

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INTRODUCTION
The subject of food is as diverse and complex as the many dimensions that encompass it. We need food to survive, but once we get beyond the basic needs of nutrition, the subject of food takes on an entirely different character depending on ones values. People associate food with their own personal lifestyles, culture, history, values, heritage, history, identity, and other attributes that make them unique.
Gianluigi Zenti
Academia Barilla and ElBulli have a lot of common themes: they have applied and are still applying the cultural and social influences to the food industry, they are oriented and focused on innovation and creativity, they have pioneered and restructured their own markets and business models, they are …show more content…

Academia Barilla is a success story of educating the consumer, not giving the consumer what consumer wants.

Mission Statement
The mission of Academia Barilla is to protect, develop, and promote the art of Italian cuisine and gastronomic culture around the world. It develops the Italian culinary art by celebrating traditions, nourishing innovation, and promoting the knowledge and the enjoyment of Italian regional cuisines. Products, courses, publishing and consultancy services provided by Academia Barilla serve as the key roads towards fulfilling this mission.
A specific goal of the effort is to protect the world from imitation products and cuisines by introducing products, courses, and consulting services to consumers, food lovers, and businesses worldwide.

Vision Statement
With Academia, we want to tap into the world of food lovers beyond Italy. We believe that there are strong values in the Italian way of eating, both in taste and nutrition, and that Barilla has the legitimacy to market this around the world. Academia’s objective is to bring the best of our food and culture to the world, becoming a sizeable and profitable business.
Continental Europe is our home and will remain the focus of our growth, but we will pursue different strategies for the pasta and baked products markets. Our second most important operation is in the United States where we mainly hope to expand our product portfolio.

ElBulli
On the

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