Introduction Abercrombie and Fitch, founded in 1892, is an American clothing company that targets young customers. It is headquartered in New Albany, Ohio, and has over 250 locations in the United States and is expanding internationally. Abercrombie and Fitch is a reputable apparel and lifestyle brand. However, in the past few years, the company’s image has been battered by accusations of discrimination toward minority groups. In this report, I will describe and analyze Abercrombie and Fitch’s current CSR policies and activities, and provide recommendations to improve the company’s brand image. I will focus on the four main social responsibilities that A&F highlights, which are environmental sustainability, diversity and human rights in the employment and its independent contractors, customer care, and the community. Environment Current CSR Policies and Activities A&F highlights its care for environmental stewardship by embracing the 3 R’s concept – Reduce, Reuse and Recycle – to limit the size of its carbon footprint. It maintains water used for cooling and heating throughout its HVAC systems, which keeps its systems in top efficiency and helps use less electricity and natural gas (“Conservation & Energy Efficiency”). Moreover, motion sensors and programmable control panels are implemented in A&F’s offices, distribution centers and stores to provide significant energy savings (“Conservation & Energy Efficiency”). The company has challenged themselves to reuse and
Abercrombie & Fitch (A&F), an American retailer that concentrates on upscale casual wear for young consumers, which was founded in Manhattan, New York City in June 4, 1892 by two young minds of David T. Abercrombie and Ezra Fitch. Beginning with a rough journey of selling sporting outfits and excursion goods such as fishing and hunting equipment, A&F had to file bankruptcy in 1977. Soon thereafter, the company was revived after Jake Oshman, owner of Oshman Sporting Goods, bought A&F in 1978. A&F was relaunched as a mail-retailer company specializing in hunting wear and novelty items, but was bought by The Limited ten years after its revival. The gradual shift to focusing on apparels for young consumers began when A&F was a subsidiary of Limited Brands, and since then, A&F has grown to become one of the largest apparel firms in the United States. In 1998, A&F launched Abercrombie Kids, targeting consumers from age 7-14, which further increases its revenue. In 1999 to early 2000s, A&F’s sales skyrocketed as it hit its zenith, by portraying A&F clothing as the “coolest thing” through billboard-winning song that compliments A&F in the lyrics, as well as other advertisements. Furthermore, A&F launched a subsidiary called Hollister to tackle similar age group of target audience but with lower income. This expansion to dominate the market of teenagers through consideration of other demographic factor, namely income, was exceptional for A&F’s revenue. Presently, A&F focused on
The root cause in the Abercrombie and Fitch case was the company’s practice was to focus their recruiting and hiring of a sales persons around their image, which was around the mantra of “an all American Classic look” and they shied away from individuals that did not fit that mold. Due to this behavior, the company was hit with a lawsuit in 2003 that alleged they violated Title VII of the Civil Rights Act of 1964 by placing a targeted focus on their recruiting and hiring that essentially excluded or limited its minority and female workforce population (Wikipedia, 2017).
Admittedly, more and more brands and retailers are taking action to respond to the ethical and sustainable issues. From the consumer side, there is an apparent growth of ethical purchase. Kate Spade, as an American luxury fashion brand, undergoes ethical enhancements of its manufacturing process in Africa. However, instead of transforming this approach into a charitable purpose, Kate Spade chooses to retain its high-quality standard and beautiful products to attract customers . This report will first focus on the elements Kate Spade practically supports in Africa, then review the performances of their program, using a comparable retailer’s moral action as a comparison. We will eventually conclude by examining the positive and negative impacts of such a policy for Kate Spade.
Recognized for good-looking, all-American, and typically white male and female clothing models, Abercrombie & Fitch has develop into a special type of model of late-a model of asserted employment discrimination (Stephanie 2005). The clothing idol lately cleared up two private class actions and a civil action law suits by the United States Equal Employment Opportunity Commission ("EEOC") by consenting to compensate more than $40 million to African American, Hispanic, and Asian plaintiffs who claimed that Abercrombie discriminated against them (Stephanie 2005); Abercrombie in addition entered into a agreement with the EEOC recognized as a Consent Decree. In Gonzalez, et al. v. Abercrombie, et al., West v. Abercrombie, et al., and EEOC v. Abercrombie & Fitch Stores, Inc., the plaintiffs disputed that they were either restricted to low visibility, back-of-the-store kind jobs or laid off and fired on the basis of their race or ethnicity.
Abercrombie & Fitch ANALYSIS REPORT Fundamentals Of Retail Design Group 03 Erik, Herr | I-Chu, Liao | Karan, Shah Kuan-Ling, Tseng | Chen-Hua, Wang ABSTRACT This report intends to analyze the unique brand values, the distinct marketing strategies and the compelling competitive dynamics of Abercrombie & Fitch (A&F), the noted American retailer of casual luxury wear. The purpose of this analysis being to understand the context and motives that drive brand A&F; to draw insights from it‘s past and current strategies and use these to launch a, new sneaker offer‘ within it‘s existing product ensemble. For doing this, we‘ve researched the story of the brand; it‘s original and potential target market, it‘s financial
Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.
Abercrombie & Fitch is one of the leading clothing companies in the world. They manufacture
The New Balance mission is to, “demonstrate responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host” (Veleva, 2010). The Boston based company’s enthusiasm for executing this mission is akin to the way the local populace supports their athletic teams and endeavors. Many companies have banner language of always “doing the right thing”, but New Balance is truly a company that puts ethics and social responsibility ahead of all else. New Balance’s commitment to domestic manufacturing is noble yet leaves profits and cost savings on the table when compared to global manufacturing processes. With most complex corporate direction changes, New Balance knows obstacles will need to be overcome. One advantage that New Balance has is a realization by leadership that a healthy Corporate Social Responsibility (CSR) strategy that is aligned with company objectives will create business and profit opportunities that can sit their company among that giants in the footwear/apparel world.
I would like to narrow down my project to focus on the affects of CSR on the apparel industry’s supply chain. Therefor my research project aims to examine how CSR as a global trend affects vertically and horizontally integrated manufacturing in the fashion/apparel industry.
New Balance is the second largest athletic footwear manufacturer in the U.S. and the fourth largest in the world. The company has had a strong focus on corporate social responsibility (CSR) since its inception 100 years ago, although until recently it has not necessarily been adept at making the public aware of its “doing what’s right” culture (Veleva, 2010).
According to Keyton, organizational culture is "the set of artifacts, values, and assumptions that emerges from the interactions of organizational members" (Keyton, 2014, p. 550). Over the past few years, past and potential employees of the clothing brand Abercrombie & Fitch (A&F) have taken to the media to explain the negative organizational culture that exists within the company. The management values and company policies that create this “image-obsessed culture” have led to multiple human rights lawsuits, which has damaged the reputation of Abercrombie & Fitch globally (Benson, 2013).
The research paper trough four main Corporate Social Responsibilities (CSR) issues (Children Labor, Working condition, Environmental impact and Environmental Sustainability) indicates several glaring trends within the fashion industry. First of all, there appears to be an overall evolution in the CSR practice and actives during the last decade in the fashion industry. Moreover, it seems evident that CSR is more and more considered as important
There are a large amount of social and environmental problems within the global apparel industry.
The aim of this paper is to propose an inclusive business strategy to UNIQLO, and it will be mainly focused on four categories, which are: the company’s background, an overview of the program, the impact caused by the program as well as some implementation strategies. UNIQLO is to assure users that the organic content in the clothing products can be traced back to source with Global Organic Textile Standards and that UNIQLO’s products are processed socially and sustainably. Customers nowadays are getting smarter and greener, many prefer to choose environmental-friendly products to support environmental conservation.
Haug & Busch (2016) presented the model that explains the focus should be on “ethical consumer” in the context of fashion and the consumer is the victim. Ethical fashion should be ecologically friendly and ought to relate to working conditions throughout the entire supply chain, and the environmental footprint of the fashion production process. Literature provides the simplistic view on fashion actors ethics and responsibility. To provide a clari-on picture of the ethical fashion status one should identify the relevant actors and their cumulative influences. The application of informing system of EFSW transdisciplinarity, as shown in the figure 5, the stakeholder actors are the backbone of the fashion industry, they have the power and should take the responsibility for transforming the fashion industry to ethical and fashionable. There is an increased focus on making ethical products fashionable to solve the social and ecological aspects of the fashion industry as demonstrated by the cases (Cicret, OMsignal, Ringly & Beddit) presented in this study.