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Abercrombie And Fitch 's Current Csr Policies And Activities

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Introduction Abercrombie and Fitch, founded in 1892, is an American clothing company that targets young customers. It is headquartered in New Albany, Ohio, and has over 250 locations in the United States and is expanding internationally. Abercrombie and Fitch is a reputable apparel and lifestyle brand. However, in the past few years, the company’s image has been battered by accusations of discrimination toward minority groups. In this report, I will describe and analyze Abercrombie and Fitch’s current CSR policies and activities, and provide recommendations to improve the company’s brand image. I will focus on the four main social responsibilities that A&F highlights, which are environmental sustainability, diversity and human rights in the employment and its independent contractors, customer care, and the community. Environment Current CSR Policies and Activities A&F highlights its care for environmental stewardship by embracing the 3 R’s concept – Reduce, Reuse and Recycle – to limit the size of its carbon footprint. It maintains water used for cooling and heating throughout its HVAC systems, which keeps its systems in top efficiency and helps use less electricity and natural gas (“Conservation & Energy Efficiency”). Moreover, motion sensors and programmable control panels are implemented in A&F’s offices, distribution centers and stores to provide significant energy savings (“Conservation & Energy Efficiency”). The company has challenged themselves to reuse and

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