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AT & T Merger

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The telecommunications industry involves transmitting data and information over great distances in the form of electronic signals via telephone, radio, television, or telegraph over all it’s the science and technology involved with our way of communication and how it’s transmitted. One company that some people are familiar with is DirecTV which is a direct broadcast satellite service provider whose competitor is Dish Network.
The strategy that led to the merge of AT&T and DirecTV was for AT&T to expand its customer base, diversify its products, and broaden its geographical position. Both companies are involved with being one of the largest in telecommunications. Satellite broadcasting is a part of the telecommunications industry because it transmits data (radio and television signal) to receivers that has been installed in a customer’s home or business by way of a satellite antenna. With this merge, AT&T is able to create more service packages which will create more revenue for both companies including DirecTV. I feel that this merge gives AT&T a step towards leading in innovation and a step ahead of their competition. The company now has more diverse …show more content…

ESPN or Comedy Central. The corporate merger between AT&T and DirecTV offers perks to those customers that open an account with the other. DirecTV is now able to offer broadband through its partnership with a broadband provider, such as AT&T, and can now offer discounts for bundling, uncompetitive broadband speeds, and generate substantial savings. If you are an AT&T customer and you receive services from DirecTV (or vice versa), you will be eligible for AT&T’s unlimited data on your mobile phone account. Staff of each company are also eligible to receive employee discounts of the other corporation when they open an account to receive

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