AMC Strategic Advantages And Disadvantages

The first new service is aimed at rewarding loyal customers by offering them a selection of memberships that would make their regular movie going experiences more pleasurable and inviting. The membership would consist of four tiers consisting of silver, gold, platinum, and diamond. The benefits inferred upon membership into the various tiers will include:

Cineplex Inc is a leading Canadian entertainment company that operates a number of businesses such as food services, movie theatres, gaming, alternative programming and retail of apps for various electronics. The company has also entered into a joint venture agreement with SCENE which is currently a successful entertainment loyalty program in Canada (Cineplex, 2014).

A small family owned business is now a successful business of leading entertainment. Its history dates back to 1920, when the Dubinsky brothers Edward Maurice and Barney Dubinsky were the first original owners to purchase Regent Theatre in Kansas City, Missouri. (AMC History) In 1961, Edwards son, Stanley Durwood, took control of what at the time was named Durwood Theaters when his father died. (Variety) He later renamed the theater to American Multi-cinema, which is officially known as AMC Entertainment, Inc.. Being that Stanley was in the U.S Air Force he started to apply military management to modernize the movie theater industry. Stanley explained to Variety magazine, “We needed to define what our company was doing in the business. My dad

Kassandra Dixon has been performing musical pieces, such as Little Shop of Horrors and Chicago, since her high school years. She is currently a student at The Actors Workshop of South Florida and is a proud Actors, Models & Talent for Christ (AMTC) alumni. As a Christian artist, her new CD with original music is coming out

Regal Entertainment Group and Cinemark both, unlike AMC offer, discounted tickets for students and military, and even seniors. However, AMC does have the very popular $5 Ticket Tuesday we all know and love. Even with the different and amenities and price differences, AMC is still the place to be. AMC is a little pricier but so worth it in the sense that you’re getting what you pay for.

When AMC Theatres started the MovieWatchers Rewards program, it was a first of its kind free program to give frequent patrons perks for being loyal customers. The chain discontinued the program in 2011 and in its place started the paid AMC Stubs program.

Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting

Blockbuster implemented a new strategy for customers to access their rentals in “five channels of distribution: in-store, by mail, through vending machines and kiosks, online, and at home (direct to the TV)” (DATAMONITOR, 2009). However, this strategy was a reactive approach to the problem produced ten years behind schedule. Wooldridge et al., (2007) stated that Blockbuster should select and adapt their strategy to respond to the fast changing market and maintain a competitive position. This was an obvious failure for Blockbuster. The changes in the market produced a decline in profit at a faster pace than the strategies that Blockbuster implemented to combat these losses.

Since all theater had the same films, they focused on the quality of the theater as a form of differentiation (bigger and better screens, carpeting, emergency lights on floors, attractive marquees), while this was standard in the USA, this was new to Mexico

Add a restaurant. A large percentage of moviegoers dine out before a movie. With the buying power the theaters have on the concession industry they could do the same with the food industry. Dinner and ticket deals can also be sold as an attractive package. Healthy options can be made available rather than the current options. (Blank, S., 2012)

Concession sales and ticket sales are the two biggest sources of revenue for a movie theater but the exhibitors has limited control over both revenues and profits because those two are important aspects. Attendance allows for profitable sales of concessions and advertisements, but there are significant caps on the volume of concession sales per person, and selling price seem to have reached a maximum. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie.

The reward programs as depicted in exhibit 5 are evaluated as below in terms of retail value they offer to customers of Cineplex entertainment. The obvious intention of the reward program is to enhance customer loyalty by rewarding them for their repeated, frequent patronage. Therefore, we will consider the discount percentage for 10 adult movie purchases and 10 concession combo

Blockbuster is the largest movie rental retailer. With its opening in 1985, Blockbuster has pursued an ambiguous program of growth and expansion. Currently, Blockbuster owns and operates over 9,000 stores both domestically and internationally. In addition, Blockbuster franchises about a quarter of its stores. It is important to note that Blockbuster is undergoing a managerial struggle at the present time. The current CEO, John Antioco, and a major shareholder, Carl Icahn, are disputing Blockbuster’s strategy. Mr. Antioco has threatened to resign if Mr. Icahn succeeds at attaining a position on the Board of Directors1. Mr. Antioco believes that Blockbuster needs to develop new strategy to respond to the current market

When one goes to watch a movie at the theater, they have to plan which theater to

Some theaters give people and option to go movie hopping where one can see as many movies