A Rhetorical Analysis Of Steve Jobs'

At the beginning of this semester, I would never have imagined that a book I was being forced to read for a Dual Credit English course would end up meaning so much to me, or touch me in the way that it did. Reading The Last Lecture by Randy Pausch touched my heart in more ways than just one and opened my mind to many new ideas. In this book, Randy finds out he is dying of cancer, and his whole world is flipped around. He comes to the realization that his time on Earth in finite and coming to a close. Randy became determined to use his last bit of time he had alive on Earth in a positive way and in a way that would leave a positive impact behind for his family, friends, coworkers and everyone in between.

"He was frank and outspoken, and went off-script from time to time to emphasize a point or share a light banter with his audience," the Palace added.

The difference between Martin Luther King’s speech We Shall Overcome and Apple’s Macintosh Computer commercial have vastly different types of rhetoric. However, these two pieces do have one thing in common: getting a point across to an audience. King does an excellent job of showing emotion in his voice, and sets a prideful mood for the rest of his speech. By doing this he also sparks the audience’s sense of pathos or emotion. In contrast, in the Macintosh commercial the speaker mainly appeals to ethos or ethics. In the commercial an allusion of 1984 is present. The speaker uses this irony when connecting 1984, which is a novel about the dangers of technology, and Macintosh computer together. This creates a spooky and sci-fi tone. The audience

As opposed to many other companies, Apple focuses its branding on appealing to the population’s emotions and standing out as opposed to directly informing the public about the features and specifications of specific products (Jobs). Therefore, Apple must create multiple different advertisements, all marketing different demographics. The company has realized this and does target multiple demographics through commercials. This is necessary for Apple to be better than its competitors as different commercials would form many deep connections between different generations and the company.

This advertisement speaks on a mostly visually level. It shows that pollution is a problem; which is constantly growing. By donating/planting trees you will be able to reduce the amount of co2 that is produced by factories, cars, etc. The company, Plant for The Planet, through this ad where able to get their message across. This was accomplished because they used logos, ethos, and pathos.

The Last Lecture is a book written by and about the author Randy Pausch, who was diagnosed with terminal pancreatic cancer whom had 3-6 months left to live. This book is based on his own perspectives and he shares with us what he feels is most important in life. In this book Mr. Pausch talks about a lecture he was asked to present called the last lecture for Carnegie Mellon, where he was a professor. He states in his book that “Professors in universities are often asked to present a lecture called “the last lecture”. They are told to imagine that their death is near, and that this lecture will be their last before their demise. They are asked what wisdom will they impart onto others if this was their last chance”. (Pausch, The last lecture,

The clip from Silicon Valley showed many entrepreneurs pitching their trivial products under the slogan that the products “will make the world a better place” and is “local, mobile, social”. These pitches essentially strung big words together in hopes that the investors will fund the products. This satirical portrayal of the entrepreneurs contributes to the conversations we had on the current climate of entrepreneurship and the goal of entrepreneurial ideas. As described in Avery Wiscomb’s article “The Entrepreneurship Racket”, many students and faculties are feeling the pressure of being entrepreneurs. Under this pressure, students develop ideas that are as trivial as those portrayed in the video and the contradiction between the slogans and

Commercial Essay Technology has taken us places we've only dreamed, empowering us to make the impossible possible. The two most popular technology companies throughout the world are Microsoft and Apple. In Microsoft’s commercial, they show the beneficial things their technology has done for the world, and the barriers in which they’ve broken. In Apple’s commercial, they treat music like the art it is by creating new ways for artists and fans to engage; including steaming of millions of songs, handpicked and recommended by apple experts. Both of these commercial use the rhetorical strategies of pathos, ethos, and logos to sell their products to consumers.

Instead of sparking heated debates, these pieces often leave the reader to contemplate and consider different opinions and thoughts. Such pieces as “15-Second Android” by Lally Katz and “Shift #6” by Ali Liebegott leave the readers to question their significance or role in life. In Katz’s story, the Android is born with one purpose, “I am born to die”(Katz 133). With 15 seconds to live, the Android does not spend his time pitting himself; he accepts his fate and uses the time to brush his teeth. Although he does not have enough time to fully complete his task, Android accepts what he accomplished and says, “my life wasn’t all bad, all in all”(Katz 133). Katz uses the Android to get people to put their life in perspective and question how they are living and what they are living for. Some people may be content with their situation, like Android, while others are left unsatisfied. “Shift #6” Liebegott uses a contemplative and judgmental cashier to bring up small questionable matters, like when the cashier sees an ant and kills it and the customer says, “some people think snails don’t have karma / my friend who kills them in her garden says so”(Liebegott 199). Subjects such as karma and animal cruelty divide people in their opinion; some believe in karma and not harming animals while others think karma is a joke and do not care if an animal is

The audience was in complete silence the entire speech as Dr. Miller’s appearance, touching stories, and reminders that no one in that room would escape death gripped their emotions. For this reason, of the three appeals, ethos, logos, and pathos, the rhetorical success of Dr. Miller’s speech “What Really Matters at the End of Life” relies mostly on an appeal to pathos. Even though the speaker does have a solid ethos, being a patient and a physician, he does not dedicate much of his speech to elaborating on his credibility. Lastly,

Many people become afraid of the idea of dying and Steve Jobs believes that life and death compliment each other by creating a destination everyone must share. He believes that life and death are nothing to become afraid of and people must accept the fact of the matter that eventually death will conclude our lives but it is all a part of life. I agree with this view because acceptance is one of the main ideas that people tend to dread the most in their daily lives, but people like Roger Ebert have become aware of the idea for quite some time and now he feels calm and contempt about his death. Jobs states, “No one wants to die. Even people who want to go to heaven don’t want to die to get there” (Jobs). This statement can be agreed upon by Hamlet because during his time, people feared death because it was unknown and no one was willing to end their life, despite living through horrid lives. Hamlet says, “To grunt and sweat under a weary life, But that the dread of something after death, the undiscovered country, from whose bourn no traveler returns, puzzles the will…” (Shakespeare Act III, Scene i, Line 22-25). Ebert, however, may see death differently, viewing it as a part of life. Jobs says, “No one has escaped (death). And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s agent.

The “Steve Jobs Commencement Address” speech by Steve Jobs is recognized as one of the best speech because of how he connected with his audience. In public speaking we learn how to create our own speeches. Since ancient times a predominant way students learn about speech making is through analysis, interpretation and evaluation of how others have created their speeches. Today I will analysis exemplary speech by Steve Jobs through five canons of rhetoric and modes of Persuasion.

Mitch Albom explores a rarely traveled intersection between life and death. Therefore like countless other works, Albom’s writing teaches us about death in a dialectical sense. In Tuesdays with Morrie, Albom uses real life experiences to add first person in sight to his writing when he tells the story of Morrie Schwartz’s last class, ‘The Meaning of Life,’ and his recollection of his life as his time grows shorter. Albom’s narrative does not focus exclusively on death, but instead is used as a reminder that life is not eternal. Accordingly, in Albom’s writing, the steps to finding the “hidden truths” in one’s life becomes evident.

Death is a topic that unites all of humanity. While it can be uncomfortable to think about, confronting death in unavoidable. “Dying” addresses that discomfort and universal unwillingness to consider the inevitability of death. Pinsky’s use of imagery, symbolism, and tone create a poetic experience that is like death, something every reader can relate to. In “Dying,” Pinsky describes how people are oblivious and almost uncaring when it comes to the thought of death. Pinsky is trying to convince the reader that they shouldn’t ignore the concept of death because life is shorter than it seems.

Steve Jobs admitted that when he came close to death and survived, he would never want to come near it again. “No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share” (Commencement Address, Jobs). Death is the end point and everyone knows it. There is no getting past it. This is why Steve Jobs believe that death is Life’s greatest invention. Death’s purpose was to create a fresh start for others, and although everyone