A Rhetorical Analysis Of Pillow Pets

In the 2015 Budweiser’s “Lost Puppy” commercial, we immediately see a special bond between a dog, owner, and horse. The commercial starts off with the relationship between the horse and dog, and how they don’t want to be separated. Throughout the making of Budweiser commercials, Budweiser has created a strong connection with puppies. Budweiser has used the puppy to create a story line to create more than one advertisement. The commercial then gets to our emotions when the puppy goes missing after jumping into the back of a

First of all, through the persuasive appeals, the advertisement shows the new mothers the importance of giving their child a companion that will grow old with them. Second, through the language and sound, the company targets their audiences on an emotional level by letting them know that they are devoted to their customers. Finally, in the appeal strategies, being youthful is one of the many ways that IAMS gets their customers to buy their products especially with this specific target audience. This advertisement has done a fantastic job of targeting their audience and persuading them into not only buying their product once, but buying it for their dog’s

The animal commercial elicits viewers’ pity and sympathy because abused animals are exhibited. Three legged dogs, blind cats, and caged animals are shown in the commercial to convince viewers about how much the animals have suffered. This emotional appeal would convince viewers to donate money in order to save the animals, since the money would be used to rescue more abused animals. Because the ad generates pity for the animals, it is effective in persuading the viewers to donate to the cause.

The emotion in this commercial is intended to make the audience feel sympathetic and compassionate towards the animals.

For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, “Lost Dog.” This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts

Considering this advertisement was placed by an pet adoption agency, their purpose is to ask for people to consider adopting their pet from a shelter, rather than purchasing the pet from a breeder. Typically organizations similar to the ASPCA advertise for adoption by evoking urgency and guilt in the audience using a slideshow of animals, each with a dismal look in their eyes, as if they are saying, “Please,

While this commercial does not contain a significant amount of logos, it is loaded with pathos. Budweiser effective put the viewer’s emotions in a chokehold from the beginning when the puppy pops its head out from the pile of hay. This hold only grows firmer as the commercial progresses and there is lost puppy posters posted with a picture of the puppy and the horse standing in the barn nose to nose. Next, Budweiser throws the audience for an emotional rollercoaster when the puppy is seen trembling in a box near a trash bay in the city, and when an intimidating wolf approaches the puppy. However, like most effective advertisements, Budweiser leaves the viewer with a warm feeling in their hearts when the commercial is all said and done. This series of emotionally based events is a very successful persuasion ploy used by many different advertising companies internationally. People, American’s in particular, love a story that starts off happy, presents a sad trial in the middle, but then has a happy ending. These type of stories not only make the viewer more likely to buy the product, but also leave an imprint in the audience’s heads that continually reminds people of Budweiser and the American Dream. While the pathos in this commercial is extremely strong, the commercial has absolutely no authority without any ethos. While the commercial itself does not contain any obvious ethos,

People say when they die, they will become an animal. That is the first thing that came to mind when seeing the commercial. The reason that thought came to mind was because the dog in the commercial talks to the man as if they were already friends. Wondering maybe he was one of his friends in the past and is now a dog giving him advice to go drink with his friends. This commercial uses pathos because a talking dog is eye-catching and a dog is a man’s best friend. They advertise their product extremely well, they show off their product in almost every scene.

The purpose of this advertisement is to become memorable with millions by using pathos, ethos, and have a clear message. This Super Bowl commercial appeared in 2015 after the famous “Puppy Love” was adored by million the previous year. A similar concept was used for this commercial by having a golden retriever puppy and Clydesdale horse. The puppy is attached to the horse and follows it practically everywhere.

The commercial begins in a barn where a puppy pops up from his hiding place under the hay to see a man and horse walking towards him. Right away, this catches the attention of any animal lovers watching the commercial due to the innocent appearance of a puppy and the large beautiful Clydesdale horse. The man intrigues the hard working class to the commercial because of his worn out, dirty work clothes he is wearing All three are content in the barn

For those who have not been watching TV here is the advert in a comprehensive form: the good thing about this commercial is that it gives one all the reasons to like it. One doesn’t know any of the characters but within a few seconds that they are on the screen you feel like you’ve known them for the longest

A simple rhetorical ploy is the appeal to cuteness. This technique associates a certain product or brand with cute images of animals or children in order to attract the audience to buy or do a certain action. This device is very useful for producers as it allows customers to better remember a product or become aware of a certain brand via the association of the cute figure to the product or action. In this case, the use of such images effectively mask the producers’ intent of urging the customers to purchase their product. For instance, it has been shown that people can better remember the name of a brand of fabric conditioner when it is associated with an image of an adorable baby cuddled in a warm and soft towel, compared to another that do not deploy such imagery.

For example, the words are spoken in a nursery-rhyme tone. This tone represents the peace Downy’s Sweet Dream Collection will bring to you during bed time. Also, Amy Sedaris, a famous comedian, gives the television commercial a wonderful sense of amusement. For instance, she yells, “…because this is a commercial. Shh!” Having a famous celebrity in an advertisement also gives the product more publicity. The more well known the celebrity, the more likely people are to buy the product. Since they used a comedian, it can influence a wide variety of people to want to purchase this product since comedians can be liked by teenagers, adults, or elders. In addition, the words in the paper ad have meaning behind them. “Tuck in. Breathe In. Drift off” are short words with a big impact. Its meaning behind that may be to grasp the reader’s attention more easily. If it is long and bland, they will not be interested in the product. On top of that, the words “drift off” in the paper advertisement have a fading effect that represents how they are drifting away like the words state, and the font they used is written elegantly. Lastly, the paper advertisement has a detailed and fascinating description about Downy’s Sweet Dream Collection and how great it will make you feel. They used a great amount of adjectives to help you get a greater feeling of how soothing Downy’s Sweet Dream Collection will make you

It is not your ordinary advertising poster. This specific one catches peoples attention and makes them think about their own dog.

In February 2015, Budweiser released a commercial named “Lost Dog.” Unlike many other commercials, “Lost Dog” tells a story of an incredible friendship between two different animals. This friendship successfully catches the audience’s attention and captures their hearts. The commercial effectively persuades the audience to purchase their beer through the use of pathos, logos, and ethos. Although Budweiser uses the fallacy of non-sequitur, the commercial still works in their favor to prove their point. Through the use of different rhetorical strategies, Budweiser’s commercial was able to triumphantly make their audience feel several emotions in just one minute.