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A Rhetorical Analysis Of Let's Move ! Campaign

Decent Essays

The President opened with a storytelling, a style that is known as “Begin in the middle.” He used hypothetical people to create scenes - to lend authenticity to his claim of an improved economy - while not using hard statistical data to back it up. Staying in the real of persuasion, lending an air of accomplishment for things such as lowest unemployment rate in 5 years - but not explaining how unemployment is recorded. He used graphs without actual numbers to show rising markets, lowering oil prices, etc. All were used to garner his and his administrations competency. He is ever the inspiring leader, presenting how he helped the parties and reached across the isles to achieve funding that was previously cut by Congress to education. He talked about how the First Lady's "Let's Move!" campaign helped lower childhood obesity for the first time in 30 years. He presented how he is helping veterans, while an image of the famous speech quote "Give me your tired, your hungry, your poor" was posted for the nations viewing. All these were meant to let the viewers come to see him as representative of the same greatness. Honesty is always meted out in his tone as he uses great, repetitive rhythms in his speeches throughout, creating an easy to follow forum, hoping to capture and hold the viewer with the poetic singsong of his voice. This is …show more content…

The President has always presented great skills in his SQ (social skills) and the use of the poetic rhythm of his speech. His ability to play upon the emotions of the viewer with the scenes of people going back to work and accomplishing tasks is a clear representation of his and his speechwriters’ knowledge of both SQ and EQ, in working to capture favor from the American

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