Barack Obama’s “Judgement” by Association
An attack on a country’s ideals is an attack on everyone’s in it. Because personal values are deep-rooted, political rhetoric often inspires emotion through personal bias to cloud perception. Habitually discovered, displays of carefully edited facts create negative value correlations to candidates. When used to portray a presidential candidate in the 2008 election year this clever tactic is effective in momentarily turning off almost an entire nation to the offending party. An overly sentimental appeal in the political advertisement "Judgement" manipulates pathos to discredit Barack Obama's ethos by associating him with his pastor's alarming proclamations.
Obama’s ethos fall under attack when a partiality to Reverend Jeremiah Wright’s anti-American appeals is suggested. The advertisement opens with a close up of Obama’s face with an angry expression while the narrative begins by confronting viewers while calling them
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“Judgement” demonstrates what Jib Fowles describes in his article “Advertising’s Fifteen Basic Appeals” as the need to aggress. He unveils burdens of life result in rebellious inclinations. Fowles explains while societally suppressed, concealed emotions are prone to rearing their head in volatile bursts. This aggressive potential energy is an attractive vulnerability for promoters (22). While Obama, in expression, and Wright, in flagrant testimony, display aggression, the nature of this display is intended to invoke a similar and opposite aggression on behalf of patriotism and traditional values, with the target being the candidate’s suitability for the presidency. The dramatic exaggeration and extension of Wright’s declarations to Obama’s ideals further demonstrates a scare tactic that uses fear of prejudice to inspire
President Barack Obama spoke his remarks at Howard University commencement ceremony for the class of 2016. This special moment in the speech is honoring people of color, especially African Americans and made history at this University, having the president to present his speech (Donnella). Obama explained how America was different when he graduated college and society is now accepting new cultures and backgrounds within today’s workforce and education. Obama wants the audience to take opportunities and learning new skills to expand their education.
Whether allowing Attorney General Eric Holder to dropped charges against the New Black Panther Party for intimidating voters at a Philadelphia polling place in 2009, to inflammatory comments made during the Trayvon Martin case and the Michael Brown shooting, Obama is always sure to let his true ideology shine through.
Glittering generalities are a popular method of propaganda. It is used by many candidates to evoke emotion throughout society in an ethical manner. During the 2012 election, candidates Barack Obama and Mitt Romney used one-word slogans for their campaigns. Obama used the word “Hope” while Romney used the word “Believe”.(Document E). It proved to be effective for Obama, the winner of the election. This method would cost $100,000, which is a reasonable amount of money for this type of advertisement.
In his speech, “Remarks by the President in a National Address to America’s Schoolchildren,” Obama effectively argues his claim, that kids should go to school and try very hard to succeed to schoolchildren around the U.S. He effectively argues his claim because he uses supporting details and stories of students that have undergone tough situations, but still overcame those obstacles to succeed and school. Also, he is trying to tell kids that they should do well in school to get a good job and make a difference. He also uses rhetorical appeals to help with the supporting details. One of supporting evidence that he brought up was that if someone wants to become something such as a doctor, or lawyer you will need a good education to do
The presidential inauguration is uniquely sacramental: the peaceful transition of power is representative of the strength that has made the United States the oldest democracy on Earth. Every 4 years, a new or incumbent president delivers this address to the nation, setting forth the principles that will guide the new administration, and uniting the nation under shared commonplaces. Each president is given the opportunity to establish themselves as distinct from the presidents before them. In the past decade, we have seen two unique presidents with two drastically different visions of America deliver their message to the United States of America. While both call upon shared national values and the unity of the nation under difficult circumstances, they differ in terms of inclusion and diversity within America. Both presidents deliver compelling arguments that encourage the American people to serve their country in diverse ways.
In his State of the Union Address for 2016, Barack Obama uses logical and ethical arguments to emphasize shared ground rather than partisan disputes. He also taps into the audience’s desire to feel better about themselves and their country. By using humor and irony, Obama paints his opponents into corners, out of which it would require outrageous extremism to effectively squirm away. At its best, this approach demonstrates how much Americans actually have in common in a culture dominated by ideologically polarized cable-news channels, Facebook, and cultural tribes that increasingly live and socialize apart from one another. The president's technique throughout the speech is to frame issues through a rhetorical jujitsu to persuade his opponents,
Barrack Obama’s inauguration speech successfully executed crafty rhetoric to ensure our country that we will be under safe hands. The speech draws from ideas straight from the founding documents and Martin Luther King’s speech to establish ‘our’ goal to join together and take action on the many problems facing our country. As President Barrack Obama begins his speech, He refrains from using ‘me’, ‘myself’, and ‘I’ but instead ‘we’, ‘us’, and ‘together’ to establish ethos. He makes sure his audience feels at his level, and he at theirs. This way he connects to the audience, and in turn, aids his
The speech responds to the video clip of Barack Obama’s pastor, Reverend Jeremiah Wright, making racially charged comments against America and Israel. The pundits and various news media outlets played the clip repeatedly on the television, radio, YouTube, and podcasts.
The strongest of Obama’s points reside in his use of pathos, or emotional appeal, to connect with his audience. The audience and appeal are blatant from the beginning of the essay to the final word. Americans. Due to the loss of American lives, the emotional charge within the audience is almost palpable. Obama highlights this when he states:
In 2008 Barack Obama ran for president against John McCain. Obama used an advertisement that targeted everyone who wanted to vote. Even though he is a democratic candidate his advertisement was directed towards everyone. During the advertisement there is a narrator that describes how Obama did so many good things after he graduated from Harvard Law School . A professor from Harvard explained how Obama was an inspiration to him. The the narrator explains how Obama brought republicans and democrats together to cut taxes for workers and get health care for children. Then a republican senator speaks about how successful Obama has been. After a democratic US senator explains how Obama helped get difficult bills get passed. At the end of the advertisement
President Barack H. Obama has been always using rhetorical strategies in his political speeches. He used these strategies to present important pointes and views of his in front of public. Delivering points and views properly and logically got him to be the president in the first place. President Obama used mostly ethos and pathos yet some logos to deliver his inaugural and the state of union speeches. Being that, he was able to reach audience emotionally and make the speech flow efficiently while he preserved his credibility. Each speech has own audience that differ from the other. In the inaugural speech the audience was the public and therefor the speech was short and used sort sentences that are easy to understand. On the other hand, the state of union speech audience was mostly the congers members and therefore the language was more specific and filled with political terminology. Both speeches will be discussed upon context and using ethos, pathos and logos consecutively.
President Obama appeals to ethos, pathos, and logos to get his message about racism across to his audience. Throughout his speech, the President refers to the
On top of that big fat slab of equality and togetherness, President Obama also begins to usher in a sense of endless possibilities and hope through the audience. He juxtaposes the “ending of war” to the beginning of economic recovery (Isn’t that a lie in the state we’re in?). This solidifies hope and the use parallelism, “ we are made for
Move over, parents and teachers. Someone with even more authority wants to tell kids to work harder in school: the president of the United States of America. In 2009, in the first year of his presidency, Barack Obama opened the school year with a speech to students, asking them to take charge of their own education. His speech, which he filled with many anecdotes meant to establish credibility and create inspiration, sent students an important message about their education. However, Obama could have made his speech stronger if he had avoided several missteps in the content and delivery of his message.
In the beginning of his speech, Obama discusses his family and their past, how his grandfather served the United States and was a veteran of World War II. He speaks about the name that was given to him, Obama, as being African and how his parents felt that it isnt your name that takes you places and makes you who you are, it your character, strength, and personality. He also descibes his encounters with that he