preview

A Latin American Factory Start Up

Better Essays

Case Analysis A Latin American Factory Start-Up: Intel in Costa Rica Amy Ramirez University of La Verne Graduate School of Business BUS 685 – Global Business Management Dr. Omid E. Furutan Synopsis Intel has a long history and a great reputation of designing and manufacturing microprocessors. Intel also designs and manufactures hardware and software for cell phones. Intel’s mission is to be the leading provider of microprocessors to the world. To achieve this goal, it is critical for the company to stay competitive, significantly increase production and keep costs low. Building a factory in locations like Costa Rica will ensure overhead costs are low and will provide brand name presence by placing factories in different parts around the world. Intel has a results oriented culture that is focused on structured problem solving. Employees must maintain a high work ethic, be attentive to details, and provide thorough follow-up on project status. Quality is very important and weighted heavily on performance appraisals. The company strives for Operational Excellence and rewards employees who push themselves individually to achieve extraordinary results. Intel is in the process of expanding its business and is ready to start up an assembly and test factory in Costa Rica. Similar factories have been built in Malaysia and the Philippines and have proven to be very successful. The employees and management are excited to start

Get Access