Chapter Analysis Essay: Inoculation Theory
This theory is often explained and equated to vaccinations, immunizations, flu shots and the like; hence its name, Inoculation Theory. William McGuire, the originator of the theory in 1961, created the phrase attitude inoculation to refer to the process ("Have your children had their anti-smoking shots?” 2004). The idea behind the theory is to cause resistance to persuasion as it comes against core beliefs or cultural truisms by inoculating the belief with smaller, less significant arguments. This is designed to give the core belief greater solidity; ultimately making substantive arguments less credible. Compton and Pfau adds inoculation increases vested interest which helps to communicate with others about the issues (2009, p. 11).
Bullying has become a tragic social issue where inoculating youth may benefit society. In this situation, schools might bring in drama teams to role play with students on the effects of bullying. Perhaps educators could use comic books built around stories depicting scenarios that are true to life and age appropriate. The central idea is to inject these messages in many smaller ways so that it builds a resistance to any persuasive message that bullying is acceptable on any level at any age.
Goals of the Inoculation Theory As mentioned previously, resistance to persuasion is the primary goal of the inoculation theory. Inoculation is a preventative as it is reinforcing cultural truisms by facing smaller
Martinez Company’s relevant range of Production is 7,500 to 12,500 units. When it produces and sells 10,000 units, its unit costs are as follows:
When Oprah gave away Pontiac G6 sedans to her TV audience, was the value of the cars taxable? On Labor Day weekend in 2006, World Furniture Mall in Plano, Illinois, gave away $275,000 of furniture because the Chicago Bears shut out the Green Bay Packers in the team’s football season opener at Lambeau Field in Green Bay (26-0). Was the free furniture in the form of a discount or rebate taxable, or should the furniture company have handed the customers a Form 1099-MISC?
Long ago, at a small village next to Roc-A-Fella peaks, there lived three young boys. Jermaine, Nas, and Kendrick. Kendrick was a descendant of the lightning district of the village, Nas was born and raised in the fire district, and Jermaine was a simple village boy who grew crops and raised cattle. Ever since the village was established it was divided into four main groups. The fire district, the lightning district, the village folk, and the All Mighty’s. Mostly all lived in peace until one day.
Huntington had been on my wanna see list for awhile now and any excuse to make the drive to Pike County for a weekend is a plus for me. Watching these teams during warm ups, I could tell as could anyone who was watching could tell, that Huntington definitley passed the looks test. The were big, looked strong and was really fast.
Three Cheers for Tacky, a harmless children’s text, identifies an ever-present issue contemporary American culture struggles with: bullying. While solutions to this epidemic seem elusive, ___ ___ ___ would dramatically reduce victimization.
Bullying in the schools of today harms the innocent students all because of the at home violence the bully had received I will talk about the risk of bullying along with the effect bullying has on students. Bullying has affected people since the dawn of time. The first reference that a bullying scenario was recorded is found in the Bible. This relates to Lord of the Flies in the way bullying took over their lives. From the story to today’s world, they are similar methods of bullying found in both, from making fun of a nerd to beating up a kid these are found in both.
1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics
After spending a good amount of the semester discussing and learning about Robert Cialdini, it is safe to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We
1.An extensive network of specialized cells that carry information to and from all parts of the body is called the nervous system.
School bullying and bullying as a whole has become a growing concern. The need for more intervention is more recognized, as incidents of bullying and inappropriate acts towards others occur in places outside of the classroom. This literature takes a closer look at bullying in schools. Olwesus (2013) states “the field of bullying research is to some extent plagued by problems, disagreements, and unresolved issues” (p.752). Whether if anyone will agree on the root of bullying, the fact remains that bullying has to be examined at its very core to remedy the matter before it becomes a bigger concern. There is a dire need for intervention based programs to be set in place to address the fact the act of bullying has lasting effects on the bully and the victim. When intervention programs are put into place to address bullying, the act of bullying decreases due to the gained understanding of the effects.
In Cross’s opinion, she believes people are bamboozled by propaganda because they fail to recognize when they experience it (248). The thirteen propaganda methods Cross describes in this essay include the following: Name-Calling, Glittering Generalities, Plain-Folks Appeal, Arguementum Ad Populum (Stroking),
One of the most important techniques of propaganda and brainwashing is repetition. This is necessary as it will take time to make someone believe something. If you are told something you don't believe, you will not believe it straight away. But if it is told to you day after day, without any source or person telling you otherwise, you will slowly and almost unconsciously start to believe it.
In John Cloud’s essay “The Myths of Bullying” he talks about the reaction that schools and states have to bullying. Cloud expresses his concerns for bullying and also explains the steps that people are taking to help prevent it. He explains that most of the systems used now are not effective and are making school’s waste money. He then provides his own opinion on how bullying should be approached in school systems. Cloud’s essay not only tries to persuade the reader to his cause but he uses literary elements such as bathos and logos to appeal to and draw in the reader.
McGuire and Papageogis proposed forewarning targets of the persuasive intent of a message might produce inhibition of persuasion through counter arguments (1962p127AAC). Hass and Gracly, found that this is only particularly effective if there is a time delay between warning and message which allows for cognitive processes to actively generate a counter-argument (1975). Thus, if the target were perhaps familiar with the door-in-the-face technique or simply inferred a second request may be likely, and there was a delay between the unrealistic and realist request, the persuasion attempt is likely to be inhibited.
Persuasion is described as the deliberate process that intends to change an individual’s attitudes, behaviours or beliefs from their previous initial views and ways of behaving in society. Persuasive communication is widespread and evident all around us, including in central areas of politics, marketing and media. Burkholder et al’s (2003) findings support the idea that there are cultural differences evident in the effectiveness of persuasion, in which they found that shortly after the end of the Iraq war, surveys indicated that although Americans favoured the use of military action against Iraq by 2:1, Europeans opposed it by the same margin. There are four key factors that help influence persuasion amongst the masses, depending on their