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A Brief Note On The History Of Pay

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Written Assignment unit 2

The history of pay-to-click begun in 1996, the first known and documented version of a PPC was included in a web directory called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard bell NEC Computers. The initial reactions from commercial companies to Ark Interface II 's pay-per-visit model were skeptical, however. By the end of 1997, over 400 major brands were paying between $.005 to $.25 per click plus a placement fee.
In February 1998 Jeffrey Brewer of Goto.com, a 25-employee startup company later Overture, now part of yahoo, presented a pay per click search engine proof-of-concept to the TED …show more content…

Prior to this, Yahoo 's primary source of SERPS advertising included contextual IAB advertising units (mainly 468x60 display ads). When the syndication contract with Yahoo was up for renewal in July 2003, Yahoo announced intent to acquire Overture for $1.63 billion. Today, companies such as ad Marketplace, Value Click and ad knowledge offer PPC services, as an alternative to AdWords and AdCenter.
Paid Search Deliverables
In paid inclusion programs, search engines and their ad-feed partners guarantee that their search engine will list pages from the advertiser 's website in its index. However, paid inclusion typically does not guarantee that the advertiser 's pages will rank high. At this writing, search engines Inktomi, AlltheWeb, and AltaVista offer paid inclusion programs.
Paid placement programs, by contrast, generally guarantee that a link to the advertiser 's URL will be delivered in the search results on a matched keyword or keywords. Location of the delivered link generally governs the fees, so advertisers will pay more to be placed higher up the page in the search results.
Development of pay-to-click site through mode of payment
There are two primary models for determining pay-per-click: flat-rate and bid-based. In both cases, the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is

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