Effective Social Media Marketing in 5 Easy Steps
By Lori A Manns | Submitted On December 30, 2015
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Expert Author Lori A Manns
Social media is here to stay. As an entrepreneur or small business owner if you 're not using it to grow your business you are missing out. I am sure you have seen the statistics by now. In 2015, 73 percent of U.S. Americans had a social network profile, representing a six percent growth compared to the previous year according to Statista. The numbers do not lie. Social media is a way of life all over the globe.
As an entrepreneur or small business owner if you 're not using social presence on-line to grow your business you are missing out. By 2017, the global social network audience will total 2.55 billion, - according to Emarketer.
Below I 've listed my easy 5 step process for developing a strategy for social media marketing.
1. Identify your goals.
For every company there should be a mission. Your company mission should have a mission statement. For every mission there must be a goal. What is the positive outcome or end goal that you want to achieve? You may want to become internet famous, you may want to get speaking
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
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Your site needs to perpetuate itself. The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.
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Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
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Figuring out how to market your business online is an ongoing challenge these days. The landscape of the Internet seems to change on an almost daily basis. One thing is certain, though, social media has brought forth some influencers in nearly every industry and the impact they have on marketing is measurable.
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In this paper we will identify different ways of measuring the effectiveness of social media marketing by using any real life example. We will also emphasize on how branding is done in today's digital age as well as identify social business objectives. Some key performance indicators (KPI) will also be assessed here which measures the overall success of the business.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.
Social networking has never been more popular, with social tools accounting for 20 percent of all online activity, per ComScore (Laudon & Laudon, 2016, p. 65). Many of today’s employees are already well versed in the basics of public social networking using tools such as Facebook, Twitter, and Instagram (Laudon & Laudon, 2016, p. 65). Social media is the next wave of the digital transformation that started with the web (Holmes, 2015). Social media has already profoundly altered the way individuals communicate with one another and is changing how businesses communicate with customers. In fact, three-quarters of online adults in the U.S. now use social media sites (Holmes, 2015). Social media, like it or not,