1970s Fashion Research Paper

The clothing style in the 1970’s was polyester and bright colors.Men and women would wear

In Australia, the fashion of the 1960s emulated the political and cultural changes at the time. This fashion revolution was youth driven and showed their rejection of social standards. For women, the mini skirt came into trend, introduced by fashion icon Twiggy (Leslie Hornby). This above-the-knee skirt came into fashion in a revolt against people telling women how to express themselves and their bodies that came with the womens rights movement and the introduction of the pill. Men wore tunics, capes and more feminine clothing as pants became tighter and they dawned silk scarfs. This shift from masculine clothing to dabbling in the side of feminine, was because of the changing idea of gender and sexuality. Men also tried to recreate the look of the Beatles; in sharp and clean suits due the bands popularity at the time. Nearing the end of the 1960s, hippie fashion came into style. This era of fashion was dominated by bright, swirling colours, tie-dye, paisley prints, loose fitting clothing, flowers, peace signs, etc. This change in fashion was in response to the Vietnam war. People wore their clothes as a political statement, showing their embracement towards love and freedom.

One hairstyle, known simply as “the bob,” would be at the center of this great debate. First introduced during the Great War, the bob haircut would eventually cause a revolution in the way women would wear the bob forevermore. It all started in 1915 with the introduction of the Castle Bob, named after the acclaimed ballroom dancer Irene Castle. While cutting her hair for convenience, little would she know that she would forever be linked with triggering a revolution in 20th-century hair fashion. The Castle Bob would be the first indication of the rage of short hair. The bob haircut was simply a hair cut leveling with the bottom of the ears all around the head. It was worn either with bangs or with the hair brushed off the side of the forehead. It was a simple look but an oppressive departure from the long feminine looks created by Gibson and Marcel. http://www.hairarchives.com/private/1920s.htm

Patterned, tie-dye shirts and long hair was usual. Very short skirts were in the 1960’s trend also during the time. "1960's Fashions including Prices. " Clothes and Men's and Ladies Fashions in the 1960's Prices and Examples.

The women were showing more skin than ever before while the men were dressing more polished with more color. (“Retrowaste”) Women’s hair was more voluminous and the most popular hairstyle was the bouffant and the beehive. (Corson) For example, in the movie Hairspray the main character Tracy had the popular haircut the bouffant and the rest of the cast had very voluminous hair.

Throughout the generations there have been many fashion trends and styles. In the 1990’s there was every kind of style ranging from “Mom” jeans to school girl skirts. The most popular fashion trends for females were floral dresses, baby tee’s, platform shoes, fishnets, scrunchies, and chokers. Baby tee’s were a miniature tee shirt that had capped sleeves with a white elastic neck and always stopped above the belly button. A choker was the main accessory to wear with any outfit and could give either a punk look with a chain or a hippie look, with ribbon (Koch). Some of the most common hairstyles for women were square-layers, flipped out bobs, mini buns, crimped hair, and girly up do’s. Many of the trends that are still popular today are super straight hair, pixie cuts, and braids (Hair Through History).

The palazzo pant Kendall is wearing, can also be a form of the bell bottom for the 2017 era. These look a lot like the ‘beach pajamas’ that Coco Chanel revolutionized

The new emerging fashion during 1970 and throughout the 70s was like no other. This helped people be who they wanted and along with this came people beginning to act very differently. This time period of change was also known as the “Decade of Decadence, the ‘me’ decade, and the decade of excess and androgyny. Women emerged in the work place” working jobs that men had only run. Which is one reason why fashion changed; women had to dress appropriately

New styles and culture were experimented in the 1950s. This decade, towards women hairstyle emphasized a more informal look and less ornate look than those in the1940s, concentrating more on hairstyling products. The hair was styled by the influence of the people across the world and the way they wore their hair and the product that was being used such as the hair cream, hair oil and setting sprays. Women in this decade hairstyle was diverse, the length of the hair varied from short to medium length hair. Women would often get their style and the colour of their hair by pivoting role models such as a actresses and models from fashion magazines.

“In the 1990s, musicians had a much greater influence on what young people wore than designers”(Phipps1990s). Hip hop became very popular, even in suburban areas. With everyone catching on, urban styles were seen everywhere. Most clothing was loose fitted and effortless looking. This was also the decade of grunge. Dark clothing and flannels were most commonly used to get the grunge look. Color was the enemy when it came to grunge dressers(Phipps1990s).

By the 1970s, most Americans had absorbed the cultural values of the 1960s, transforming radical ideas of personal liberation into mainstream values. In the 1970s, it was once observed that “there were hardly any hippies because everyone was a hippie”. Staples of the 1960s protest culture, such as long hair and casual dress gained mainstream acceptance during the 1970s. In clothing fashion bell-bottom pants, polyester leisure suits in wide pointy collars reflected a rebellion against the formality of an older generation. Another twist to the fashion Rebellion was that many Americans turned to clothes made from natural fabrics such as Cotton, gauze blouses, and dresses.

These are now most of the things girls do to their hair, it has became much more simpler. The 2000’s had lots of beach waves/soft curls and was a laid back kind of decade with not much of the crazy hairstyles. They have become more sleek and polished also all the styling tools allowed women to turn their hair into artwork. Many people had bobs or used hair accessories to incorporate. The years 2010-2015 lots of the actresses chopped off their long hair like Anne Hathaway, Jennifer Lawrence, Miley Cyrus, and Pamela Anderson.Some of the women kept their long hair, but most cut them. I have gone through many hairstyles from the last 100 years and they are all so creative(D’Souza).

Women in the early 1960's wore bouffant hairstyles, and like the 1920's, knee length dresses. However, later in the decade, mini skirts, or hot pants, with go-go boots became popular. These skirts revealed their legs as bodywear revealed their curves. Women's hairstyles even changed. Women either wore their hair very short or long and lanky. Also, peasant skirts, or granny dresses, and chunky shoes somehow came into fashion during this period of time too. By the end of the decade, unisex dressing was very popular especially with the hippies. Both sexes wore bell-bottom jeans, love beads, and embellished T-shirts. This was also the era of the Afro, which both sexes of African Americans wore.

Some women would put accessories in their hair like headband scarves or handmade macrame .Men hair styles consisted of the shaggy style, but some men would wear their hair in a style called an Afro.

Living in the 70s was in the midst of a unique culture. Theatres in the 1970s were very popular as various people rushed to theaters to watch plays and movies. This was also the era in which many owned bizarre items such as pet rocks, mood rings, bean bag chairs, and more. “Have a nice day!” became a slogan that earmarked the 70’s,and was almost always accompanied with the notorious smiley face icon. Sickening sweet happy faces were plastered everywhere; they were spray painted on the side of buildings and even worn on bandanas and t-shirts. Another distinct culture featured in the 70’s was the fashion. Fashion fads in the 70’s took off like rockets. Clothing styles such as shirts with colorful geometric shapes and bell-bottoms emerged. The rise of disco also played a big role during this time. In contrast to males in today’s society, some men in the 1970’s wore shoes with giant heels. Culture proved to play a big role in the 70’s and profoundly affected the civilization’s view upon The American Dream.