Prep Quiz: Psychographic Market Segmentation Insights

Prep Quiz for Oct 3 Due Oct 3 at 11a.m. Points 4 Questions 4 Available until Oct 3 at 11a.m. Time Limit None Instructions This quiz was locked Oct 3 at 11a.m.. Attempt History Attempt Time Score LATEST Attempt 1 5 minutes 4 out of 4 Score for this quiz: 4 out of 4 Submitted Oct 2 at 2:52p.m. This attempt took 5 minutes. You will have just one attempt, so you are encouraged to complete your assigned readings before you begin answering the questions. The correct answers to the questions will be released after the prep quiz closes . Please complete this prep quiz individually ; this is not a collaborative exercise. Note: if you miss a prep quiz, there are no make-up tests available . 1 / 1 pts Question 1 Paul is considering psychographics as a way to segment the market for his small travel agency. This approach to segmentation offers him an advantage because psychographics is the preferred method for service businesses. psychographic segmentation is the least expensive method. it is easier to use than demographics. it is based on underlying reasons why people make choices. Correct! Correct!

1 / 1 pts Question 2 Airlines were among the first retailers to embrace loyalty segmentation when they created business-class seating. 30-day advance pricing. frequent flyer programs. Correct! Correct! in-flight movies. 1 / 1 pts Question 3 If values provide goals, and self-concept is the way we see ourselves, lifestyles are the way we live our lives to achieve our goals. Correct! Correct! determined by demographics. visual images of how we should live our lives. motivations turned into perceptual maps. 1 / 1 pts Question 4 When evaluating the attractiveness of various market segments, marketers first must determine whether the target market is worth pursuing by using several descriptive criteria. Which of the following is NOT one of those criteria?

Profitable Identifiable Substantial Representative Correct! Correct! Reachable Quiz Score: 4 out of 4

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Prep Quiz 7

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