Cashmere,_Purex,_SpongeTowels_2021

Background:  Since the arrival of Covid-19 many persons have lost their jobs, schools have closed halting children’s access toschool-provided meals and generally citizens are facing unprecedented economic hardship. With these factorsin mind, Kellogg’s has decided to launch a Breakfast Club campaign in your country, in collaboration with schoolsand community centres, to provide breakfast for those in need, especially children who may have yet to returnto in-person classes at school. “Breakfast clubs provide a healthy meal at the start of the day in a safe and friendly environment. Kellogg’s haslong supported breakfast clubs and so planned a multi-platform approach to communicate key messages aboutthe importance of breakfast and breakfast clubs to various audiences.”A case study entitled Devising a Communications Plan – Kellogg’s examines how Kellogg’s devised a plan tocommunicate the importance of breakfast to various target audiences through a multi-platform campaign. Thiswas in…

Colgate “Kitchen Entrees” FAILED WHEN IT WAS INTRODUCED INTO THE MARKET. PRESENT A REPORT ON WHY IT FAILED

Q1. Social marketers are busy promoting such ideas as "Friends Don't Let Friends Drive Drunk"and "A Mind Is a Terrible Thing to Waste." Think of a situation where you play a role of social marketer in a Shaukat Khanam Hospital Pakistan, what will be your social message and how will you promote that idea?

Apple's IPOD: Product Development and Extensions Strategies" what is the problem in this case study

Which segment would you suggest they target and what strategic advice would you give in targeting this particular segment?    Discuss the political, economic, cultural and technological challenges you envisage that Harley- Davidson might encounter in entering the identified market AND which of those challenges would have the biggest effect on sales. Use references/ citations in explaining those challenges.

Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in a better way.

Question 1:  a) Name three consumer trends that have arisen from the COVID-19 Pandemic.  b) What marketing opportunity has each trend presented to businesses?

PESTEL analysis for France's health supply(COVID-19) market?

In what ways Burger King could have attracted customers? Or it is not a feasible product? Discuss in detail.

During this pandemic, y are going to release a product which is hand sanitizers. Create a promotion for it.

Australia's consumer watch dog has sued Samsung Electronics for allegedly misleading consumers by promoting water-resistant Galaxy smart phone sassuitable to use in swimming pools. 1a) What is the key issue to addressand why is it important? b.)Who is it a problem for?

Identify the marketing problem identified

Samsung’s water resistance claims came under heavy scrutiny as early as 2016 when influential U.S. magazine Consumer Reports said the Galaxy S7 phone - which appears dunked in a fish tank in commercials - had failed an immersion test.   i)What is the key issue here and why is it important? ii) What environmental factors shape the problem?

Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.

Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?

1. Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not. 2. Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture. A Unilever brand in Thailand ran into some problems with one of its promotion campaigns, the "Citra 3D Brightening Girls Search." Citra Pearly White UV Body Lotion is marketed as a skin-whitening product. Skin whitening is popular in many Asian countries because lighter skin color is associated with higher economic status. However, this belief is not created by marketers. Anthropologists point out that Asian cultures, and Thailand in particular, have long histories of associating darker skin tones with outdoor peasants and field workers and lighter skin tones with higher socio-economic status. Citra s advertising was criticized because…

Explain about mobile car detailing business during covid 19 pandemic.

Create a brand promise for Netflix in relation to DSTV (as key competitors)

What three macro-environmental forces could effect the launch on Apples iShirt campaign and how Apple can combat it?

The Coca-Cola Company launched Mother Energy Drinks in 2006 into theAustralian market. The launch campaign was professionally executed, andCoca-Cola was able to leverage its distribution channels to get the product intomajor retailers. However, the taste of Mother Energy Drink was subpar andrepeat purchases were very low. Coca-Cola was faced with a decision: toimprove and reposition the product or withdraw it and introduce a new brandand product. The company ultimately decided to reposition the product due toalready high brand awareness. The biggest challenge faced by Coca-Cola wasto persuade consumers to try the product again. The company changed thepackaging, increased the size of the can, and improved the taste of the product.The relaunch of the product featured a new phrase – “New Mother, tastesnothing like the old one.” Ultimately, Coca-Cola was able to successfullyreposition Mother Energy Drinks and the brand today competes with the twoleading energy drinks in the market – V and…

Company ABC has a dominant share in the GCC Sauce market and owns a successful brand in the category. Research showed that there was a need for sauce with unique taste which could be taken with Asian as well as Western snack foods. The company introduced “Tom-Tam”, a new tomato sauce with tamarind and tangy spices. The product is targeted at the children in the age group of 14 years and above. As a marketing manager, which steps would you like to take while launching this product? How will you conduct the test marketing for this product?

Lakme Lever, the beauty-service unit of Hindustan Unilever (HUL), shrunk 19% in sales during the year ended March 2021, hurt by India's increasing focus on social distancingnationwide and shutting salons and non-essential outlets for several weeks. The company, which runs 485 salons, posted sales of Rs. 230 crore during FY21, compared to Rs.284 crore a year ago. The firm also slipped into losses - with net loss of Rs. 19 crore during the year against profit of Rs. 6 crore in FY20. The profitability for the year has beenlargely impacted on account Covid outbreak. After a stringent lock down which disrupted operations in the first half, the company in the second half of the year has sequentiallimproved performance to almost previous period's revenue.The Rs 20,000 crore salon industry has about 65 lakh beauty parlours and barber shops. And just like other services sectors such as retail and restaurants, the salon segment habeen hit hard due to closure as they are deemed non-essential in…

Help!!

Part 1: External Environment Give examples for each of the 7 environmental factors listed below and explain how a company has made a marketing decision to address that environmental factor. The marketing decision may be product, price, place, or promotion decisions.   •Sample Response: “One social environmental factor occurred when San Francisco 49ers quarterback Colin Kaepernick refused to stand for the playing of the national anthem in protest of what he deemed were wrongdoings against African Americans and minorities in the United States. He stated, "I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder." Nike decided to address this social environmental factor in its promotion - an ad campaign that featured a close-up of Kaepernick’s face and…

Explain the main idea of mobile car detailing business during covid 19 pandemic.

Q No. 4: A company’s marketing environment consists of the actors and forces outside of marketing that affect marketing management ability to build and maintain successful relationships with target customers. Describe the environmental forces that affect the company’s ability to serve its customers?

You are required to develop a brief marketing plan for a new product that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. This is anindividual project, so you should work independently on this; seek advice as required from your tutor.  Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers? 2. Target Market for the Product: Which group of consumers is the product targeted to? 3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product. 4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?

1. Answer the following. • In 7/11 stores, discuss its brand identity as their strength and how it affects their competitors as threats. • Discuss the digital transformation of 7/11 in the Philippines. What are the situations to prove this?

RUF and TUF jeans India’s leading denim manufacturer, Aravind Mills, wish to expand its consumer base, with a new brand tailored jean specifically for the rural market. It required not only a new product design but also a new distribution approach. (i) Consumer preferences: Market research revealed: (a) Many in rural areas found even the cheapest branded jeans beyond their means. (b) There is skepticism towards readymade products among rural Indians. (ii) Product: Ready –to-stitch jeans were supposed to be priced at 195, as against the unorganized sector’s range of 150-350, the kit is to be provided which include a denim trouser length with specific tailoring instructions and the brand zipper, rivets and buttons that distinguish jeans from more denim trousers in the consumer’s mind. (iii) Distribution; It was the critical issue. Not only the product be made available but also the expertise to tailor it is to be created. Success depended on total tailor’s…

Facebook recently announced that it will let teens’ posts become public. Before the change, Facebook would only allow 13- to 17-year-old users’ posts to be seen by their “friends” and “friends of friends.” Now, however, their posts can be seen by anyone on the network if they choose to make their posts “public.” Twitter, another social medium gaining popularity with teens, has always let users, including teens, share tweets publicly. But because of Facebook’s vast reach, privacy advocates are very concerned about this latest development, particularly when it comes to children’s safety. Online predators and bullying are real safety issues facing youth. Other criticisms of Facebook’s decision boil down to money—some argue that this is just about monetizing kids. Facebook will be able to offer a younger demographic to advertisers wanting to reach them. Facebook defends its actions, saying the change in policy is due to teenagers wanting the ability to post publicly, primarily for…

1. The success of the Tesla car as a new product was its ability to qualify consumers’ judgement of a new product based on the theory of ‘five new product characteristics’. Referring to ‘innovative product characteristics’, analyse how the consumers of the Tesla car judged this product at the time of its entry to UAE market.

Give a theoretical framework related to this study entitled "Impact of Online selling towards academic performance during pandemic"

clarification of Exploration evaluation arret Explain technical fisibility and commercial viability indicators when EEA has been impaired / subject for impairement Difference 4-Natural mineral, warte in asset cost of natural resources. ep it Simple Make it happen | Be accountable One Team