Quantitative Analysis Assignment

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Humber College *

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5401-2

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Marketing

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Jan 9, 2024

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docx

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2

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Quantitative Analysis Assignment 1. What do you think S vs Q questions mean? "S" questions (S1, S2) seem to pertain to demographic information about the respondents, such as age and enrollment status. "Q" questions (Q1, Q2, Q3, Q4, Q5, Q6, Q7, Q8, Q9) are related to the respondents' fast food consumption habits, preferences, and attitudes. 2. What is the research objective? The research objective of this survey is to gather data on college students' fast food and convenience consumption patterns, preferences, and factors influencing their choices. This data could be used to gain insights into the fast-food industry's appeal to college students and potentially inform business strategies or marketing decisions. 3.What are the editing and coding requirements for this survey? Editing and coding the survey data would involve the following: Cleaning and formatting the raw data to ensure consistency and accuracy. Assigning numerical values to the response options for each question. Creating a data structure or database to organize the survey responses. 4. How will you analyze the resultant data for this survey (describe / outline) Analyzing the resultant data from this survey would include the following steps: Descriptive statistics: Calculate frequencies, percentages, means, medians, and modes for relevant questions. Cross-tabulations: Examine relationships between different variables by cross-tabulating questions, such as S1 vs. Q1 and Q3 vs. Q6. Data visualization: Create charts, graphs, or plots to present key findings. Inferential statistics (if needed): Conduct hypothesis tests or regression analysis to test relationships between variables or make predictions.
5.Cross-tabulate questions S1 & Q1 p value (i.e findings) = 0.7315 6. Cross tabulate Q3 and Q6 p value (i.e findings) = 0.0458 7. Cross tabulate S2 Q6 and one question of your choice (Q5) p value (i.e findings) = 0.6429 8. Calculate the mean, median, and mode for S1 using basic statistical analysis (not pivot tables). Mean = 5.9 Median = 6.5 Mode = 7
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