mkt 360 - rough draft

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Southern New Hampshire University *

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360

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Marketing

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Jan 9, 2024

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docx

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Uploaded by GeneralWorldWaterBuffalo30

Angela Dabour Professor Knight Mkt 360 12 December 2023 Rough Draft Direct Marketing Strategies A marketing strategy is a plan a company uses to achieve its goals. (StrategicMarketingParneter, n/d) Netflix’s overall goal is to “entertain the world”. In order to accomplish this, the company will need to implement fresh strategies for directly promoting their products. It would be beneficial for Netflix to concentrate their advertising on the internet in order to connect with Gen Z and Millennials. On the other hand, different types of advertising can also produce results. By implementing SEO strategies, Netflix aims to drive more traffic to their app, ultimately leading to a higher customer acquisition and revenue generation. Afterwards, personalized emails and surveys will be sent out by Netflix to capture feedback and reviews from their customer base and former patrons. In addition, Netflix aims to connect with customers on social media in a more personalized way, by creating and sharing polls and humorous pictures. Their social media pages will also feature videos and photos of upcoming shows, movies, and documentaries. Social media advertising can increase Netflix's visibility and generate buzz, as well as provide valuable insights into customer preferences. By using social media for promotion, Netflix can reach a wider audience, spark discussions, and gain valuable consumer feedback. Leveraging social

media platforms for marketing can enhance Netflix's brand awareness, stimulate conversations, and provide valuable data on customer preferences. One of the advantages of social media marketing is that it's usually free. Netflix intends to win back customers by mailing letters, providing complimentary gift subscriptions, and promoting referral programs. Direct mail marketing has proven to be highly effective for many similar companies. Utilizing this approach allows the company to effectively engage with the desired audience and deliver customized messages without incurring substantial costs. The objective of employing these marketing techniques is to gain a minimum of 15% additional subscribers from across the globe. Marketing Tactics Marketing tactics involve the strategic actions taken by a company to implement its marketing plan and accomplish its targets. We conversed about Netflix's strategy to reach its goal of entertaining people worldwide through its marketing efforts. Next, we will discuss the actions Netflix will take when implementing those marketing strategies. By employing SEO, they aim to drive more traffic to their app, resulting in a greater customer base and higher sales. Their main goal is to enhance keywords by utilizing on-page SEO and other SEO techniques on Google. Selecting the correct keywords is essential for making a positive impact and achieving optimal outcomes. They plan to create a memorable website address and ensure the content on the page is accurately written to improve customer discoverability. In an effort to enhance their search engine ranking, Netflix will utilize their social media pages to share links to their website. It's typical for individuals to share links on social media with their friends and family. This has the ability to reach a wide audience with advertising at no expense. In the end, Netflix is introducing a more effortless method for clients to locate movies and shows using voice commands on Siri, Alexa, and other intelligent devices. (BayanBrain).

Following that, Netflix will employ emails to deliver personalized messages, request feedback, and gather opinions from customers and former customers. Subscribers can expect to receive weekly email newsletters featuring new and upcoming TV shows, movies, and documentaries. You can expect to receive regular emails from Netflix suggesting shows and movies tailored to your interests. In addition, they will send emails in an effort to regain customers who have dropped off over time. Getting a former subscriber to join again is more achievable than finding a new subscriber. (Minning, L. 2021) Netflix's goal is to boost their subscriber base by 5% through email campaigns before December 2023. Netflix is dedicated to increasing their customer engagement through active promotion on their social media platforms. Through social media, they have the potential to connect with as many as 448 billion people across the globe. In 2021, the average individual is active on approximately 66 various social media platforms. Instead of sending direct mail, Netflix will connect with its audience in a more individualized way through social media in 2021. (Dean, B. 2021). Their intention is to use surveys to gather opinions from their viewers. People enjoy the funny posts and comments on Twitter from Netflix, so the company plans to keep producing them. Netflix will also continue to make clips and post videos on their multiples social media pages to continue to promote engagement from its customers, and hopefully attract new customers. If the right post gets shared on a platform enough times, more people without Netflix are more likely to sign up than if they did not see it. They will also be able to build an entire Netflix community on those sites, reaching loyal customers and communicating with the world. Additionally, Social media marketing is free or very low cost for Netflix to promote. Netflix is planning to begin distributing promotions through traditional mail. Despite being an internet-based company, Netflix has found that sending information through mail has

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been a highly successful strategy for reaching viewers. The customer is weighing the option of keeping or discontinuing their Netflix subscription. The inclusion of Netflix's original content in the mail they send to customers fosters a feeling of affinity and eagerness. When sending physical mail, there is a 9% response rate, whereas sending emails only results in a 5% response rate. (DesignDistributors, 2021) Netflix is set to dispatch letters to former customers in hopes of reigniting their interest in the service. Key Messages The central idea promoted by Netflix is that you can indulge in personalized entertainment by simply pressing play on a video. No matter your mood, age, or spoken language, we have something for each person! The Offer To meet their objectives and attract more users, Netflix would have to provide the public with exclusive offers. New users can experience Netflix for a full month without having to pay for the service. As long as they are satisfied, they will keep paying the monthly subscription. Furthermore, they intend to target previous customers with this promotion, with the goal of enticing them to rejoin their customer base. Also, there is a special offer for students to receive a discount on their Netflix subscription. By directing their attention towards the younger population, they may be able to increase their customer base as young people often have less money to spend. After taxes, the typical monthly fee for Netflix is around $20.The brand can attract a greater number of new customers by offering a reduced price of $10 to students who can provide proof of school enrollment. Additionally, Netflix has the option to promote these deals

on its social media platforms, distribute them via email, utilize online advertisements, or even send them through traditional mail. Call Action To encourage more sign-ups, we are presenting an offer for a 30-day free trial of Netflix. There is no requirement to make any payments and no commitments are necessary. Customers can choose to keep their subscriptions for the next several months if they are enjoying the platform and want to watch more. Netflix's current subscriber base amounts to 222 million, and the company is striving to attract an additional 40 million individuals to their platform by the end of 2023 (Netflix,2022). This message will be featured on the Netflix website, in emails, and on social media, and will also be utilized in their search analytics. Conclusion As time has passed, an increasing number of individuals have developed a strong fondness for Netflix. Being in the US, it's common knowledge among everyone I know that Netflix exists. Their marketing strategies are excellent, as evidenced by their 222 million-strong subscriber bases. In order to reach their objective of "Entertaining the world," they can make use of direct marketing methods like email, mail, social media, and online advertisements.

Work Cited Netflix (2022). Netflix marketing strategy - learn Netflix's modern marketing mantra! build. https://buildd.co/marketing/netflix-marketing-strategy Distributors, D. (2022, March 23). 12 key benefits of direct mail marketing. Quality, Cost,Effective Direct Mail Marketing Solutions. Retrieved December 3, 2023, from https://www.designdistributors.com/blog/benefits-direct-mail-marketing Minning, L. (2022, August 18). How to make a killer re-engagement email sequence and win back lost subscribers. ActiveCampaign. Retrieved December 3, 2023, from https://www.activecampaign.com/blog/re-engagement-email D., J., Dean, B., Karlotta, T., McEvoy, S., & Andrea: (2021, October 10). How many people use Social Media in 2022? (65+ statistics). Backlinko. Retrieved December 3, 2023, from https://backlinko.com/social-media-users Marketing strategies and tactics that work. SheerID. (2022, February 22 https://www.sheerid.com/marketing-tactics/

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