SITXMPR014 Develop and Implement Marketing Strategies Ass 2- project

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Queensland University of Technology *

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Marketing

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Jan 9, 2024

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3 QAT Form F004 Student Assessment Cover Sheet Student Name Stude nt Numb er Course Code SIT60322 Cours e Name Advanced Diploma of Hospitality Management Unit Code SITXMPR014 Unit Name Develop and Implement Marketing Strategies Trainer/Assessor’s Name Due Date Assessment Number/Types A. ☐ Quiz B. ☐ Written questions C. ☒ Project D. ☐ Observations Please select appropriate option for this assessment I confirm that the attached work is entirely my own, except where other writers have been referenced. I confirm that this assignment has not been submitted before at QAT or other institutions. I understand that plagiarism and other forms of cheating will result in academic penalty. By submitting this assessment, I agree that:  I have and read and understood the details of the assessment  I understand the conditions of the assessment and the QAT appeals process  I understand the rules and consequences of plagiarism and that the attached assessment is my own work.  I have one week from the due date of this assessment in which to resubmit, if I am deemed unsuccessful. Student’s Signature Date QAT Trainer/Assessor to complete Initial Submission Resubmission 1 Resubmission 2 Date Satisfactory (S) Not Yet Satisfactory)NYS ) Resubmissio n required (Y/N) Date Satisfactory (S) Not Yet Satisfactory)NY S) Resubmissio n required (Y/N) Date Satisfactory (S) Not Yet Satisfactory)NYS ) Resubmissio n required (Y/N) comments/observations/feedback comments/observations/feedback comments/observations/feedback Trainer/Assessor’s Signature Date Privacy Statement Australia Moreton Education Group Pty Ltd, Trading as Queensland Academy of Technology (QAT) ABN 68 105823309 Level 4, 333 Adelaide Street, Brisbane 4000, Queensland Australia PO BOX 10862 Adelaide Street, Brisbane 4000 Telephone 07 3002 0888 Facsimile 07 3002 0808 National Provider Number: 31246 CRICOS Number: 02746G Version 2.0 04/07/2019

3 QAT is collecting the information on this form to facilitate assessment practices. If you are an apprentice/trainee, your personal information, attendance details, progress and results will be disclosed to your employer or host employer. If you are a secondary school student, your personal information, attendance details, progress and results may be disclosed to your school. If you are under 18 these details may be disclosed to your parent/guardian. Only authorised officers have access to this information, however, QAT may give some or all of this information to authorised external departments. Your personal information will not be disclosed to any other third party without your prior consent, unless authorised or required by law, as per the Information Privacy Act 2009. SIT60322 Advanced Diploma of Hospitality Management STUDENT NUMBER: Click here to enter text. STUDENT NAME: Click here to enter text. Australia Moreton Education Group Pty Ltd, Trading as Queensland Academy of Technology (QAT) ABN 68 105823309 Level 4, 333 Adelaide Street, Brisbane 4000, Queensland Australia PO BOX 10862 Adelaide Street, Brisbane 4000 Telephone 07 3002 0888 Facsimile 07 3002 0808 National Provider Number: 31246 CRICOS Number: 02746G Version 2.0 04/07/2019 SITXMPR014 Develop and Implement Marketing Strategies Assessment 2: Project

3 Assessment Guidelines What will be assessed Australia Moreton Education Group Pty Ltd, Trading as Queensland Academy of Technology (QAT) ABN 68 105823309 Level 4, 333 Adelaide Street, Brisbane 4000, Queensland Australia PO BOX 10862 Adelaide Street, Brisbane 4000 Telephone 07 3002 0888 Facsimile 07 3002 0808 National Provider Number: 31246 CRICOS Number: 02746G Version 2.0 04/07/2019

3 Performance Evidence The purpose of this assessment is to assess your ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:  develop a marketing strategy and plan for a product or service, including: o identifying current and relevant marketing issues o detailed, realistic implementation and monitoring program specific to the product or service o details of marketing techniques and distribution networks specific to the product or service o opportunities presented by new technologies  research and critically analyse internal and external business environments relevant to the above product or service  evaluate and report on the above marketing strategy and plan against the following criteria: o consistency with overall marketing direction o exposure achieved o penetration of target market o cost-effectiveness of financial and human resources o completion of strategy within established timeframe o recommendations for strategic responses based on evaluation. Knowledge Evidence The purpose of this assessment is to assess your knowledge to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:  data collection tools and research methodologies of particular relevance to marketing  marketing planning techniques and formats and key features of a marketing plan  internal and external issues that impact on market planning in a given industry context  internal capabilities and resource considerations: o communication capabilities o e-business capacity o equipment capacity o financial resources o hours of operation o human resources o location and position o staff skill levels  comparative market information relevant to marketing strategies: o benchmarking o best practice information o competitor information Australia Moreton Education Group Pty Ltd, Trading as Queensland Academy of Technology (QAT) ABN 68 105823309 Level 4, 333 Adelaide Street, Brisbane 4000, Queensland Australia PO BOX 10862 Adelaide Street, Brisbane 4000 Telephone 07 3002 0888 Facsimile 07 3002 0808 National Provider Number: 31246 CRICOS Number: 02746G Version 2.0 04/07/2019

3  industry marketing and distribution networks in the relevant context  new and innovative marketing strategies in the relevant industry context, and in particular current and emerging marketing technologies and the opportunities they present  legal issues that impact on marketing activities: o Australian consumer law o copyright and intellectual property considerations o the Privacy Act 1988 o specific issues arising from use of new technologies  ethical considerations for marketing: o appropriate use of images and text o codes of practice o protection of children o targeting of particular groups in the community  sustainability considerations, opportunities and constraints for marketing in the relevant context, and those related to: o cultural and social sustainability o economic sustainability of marketing initiatives o resource conservation and waste minimisation. Place/Location where assessment will be conducted Queensland Academy of Technology (QAT) Campus Level 4, 333 Adelaide Street, Brisbane 4000, Queensland Australia Resource Requirements  Computer, internet access  Marketing plan template and guide Instructions for assessment including WHS requirements The assessment tasks for assessment 2 consist of 3 parts, Part A, B and C. Part A: You are required to create a marketing event for your business; research the existing market environment; and develop a marketing strategy for your chosen event. Included in this part is the development of monitoring and evaluation strategies you will use to monitor the activity(ies) in progress and to measure the outcomes achieved and the implementation strategy including all timelines (when, where, who, what). Part B: You are required to write a report detailing the success of your marketing strategy and marketing plans, based on the evaluation you have carried out. This report must be presented to the relevant internal stakeholders in your organisation in Part C so that you can collaboratively identify success of the marketing as well as areas for improvement. Part C: You are required to present your report to the stakeholders identified for the marketing activity. You are required to seek feedback from stakeholders and make adjustments to you marketing plan as or if relevant. Your trainer or a person to be determined will script the feedback received. This must be attached to this Australia Moreton Education Group Pty Ltd, Trading as Queensland Academy of Technology (QAT) ABN 68 105823309 Level 4, 333 Adelaide Street, Brisbane 4000, Queensland Australia PO BOX 10862 Adelaide Street, Brisbane 4000 Telephone 07 3002 0888 Facsimile 07 3002 0808 National Provider Number: 31246 CRICOS Number: 02746G Version 2.0 04/07/2019

3 project. The marking criteria on the final page provide an indication for aspects to be covered during the presentation Australia Moreton Education Group Pty Ltd, Trading as Queensland Academy of Technology (QAT) ABN 68 105823309 Level 4, 333 Adelaide Street, Brisbane 4000, Queensland Australia PO BOX 10862 Adelaide Street, Brisbane 4000 Telephone 07 3002 0888 Facsimile 07 3002 0808 National Provider Number: 31246 CRICOS Number: 02746G Version 2.0 04/07/2019

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